The Brand Manager will oversee the development and execution of marketing plans /campaigns to increase brand awareness, drive customer engagement, and enhance brand loyalty. This role involves collaboration with various departments, including commercial , creative, events team, social media, media content , media buying, to ensure consistent brand messaging across all channels.
Responsibilities:
1.Strategic Planning: Brand managers develop strategies specifically tailored to events target market, positioning, pricing, and distribution channels. They ensure that these strategies align with the broader goals of the parent brand.
2.Product Development: They collaborate with product development teams to create new sub-products or improve existing ones. This involves conducting market research, identifying consumer needs, and translating
those insights into product features and benefits.
3.Marketing Campaigns: Brand managers conceive, plan, and execute marketing campaigns to promote the events . This includes creative, media buying , social media marketing, influencer partnerships, and other promotional activities.
4.Brand Identity: They maintain and enhance the identity of the events within the context of the overall brand. This involves coordination with the creative team on visual elements such as logos, design, and brand messaging to ensure consistency and coherence.
5.Market Research/benchmarking : Brand managers continuously monitor market trends, consumer preferences, and competitor activities related to the events . They use this information to make informed decisions about positioning, pricing, and promotional strategies.
6.Commercial Support: They work closely with commercial teams to provide them with the necessary marketing materials to effectively sell the event.
7.Performance Analysis: Brand managers track and analyse key performance indicators (KPIs) such as sales revenue, market share, and brand awareness metrics for events. They use this data to evaluate the effectiveness of marketing initiatives and make adjustments as needed.
8.Relationship Management: They build and maintain relationships with internal stakeholders, as well as external partners such as advertising agencies and suppliers.
(Saudi Nationals Only)