Brand and Development Assistant Manager

Job Title: Brand and Development Assistant Manager

Job Summary:
The Brand and Development Assistant Manager is responsible for maintaining brand consistency, driving growth, and enhancing customer experiences. This role ensures that all branding elements, marketing materials, and service standards align with the company's identity while also supporting the expansion and evolution of the brand.

Duties and Responsibilities:
Employees must adhere to company rules, fulfill assigned responsibilities, and maintain a professional and respectful work environment. Proper hygiene, accurate attendance, and mindful use of company property are essential for professionalism.

Key Responsibilities:

• Ensure consistent branding across all branches and marketing materials, including design, logo, sequence of service, and food taste.
• Support the creation of menu updates with innovative dishes and beverages while preserving the company's identity.
• Analyze competitor performance and monitor local and international service trends to identify growth opportunities and strengthen brand identity.
• Develop innovative techniques and features to enhance the company's image.
• Ensure customers experience a consistently positive and high-quality service to sustain a strong brand reputation.
• Assist in identifying new market opportunities for branch expansion based on cultural preferences, population density, key attraction areas, and seasonal events.
• Oversee social media channels to maintain brand image and drive growth.
• Train employees on best practices to embody the brands identity and values in service and communication.
• Develop creative ideas for brand representation during events through media announcements, promotional items, and marketing campaigns.
• Monitor media campaigns to ensure they effectively increase brand recognition.
• Collaborate with the Customer Experience Manager to analyze customer complaints, identify recurring issues, and address areas of concern.
• Implement corrective actions to improve weak points in customer experience, enhancing satisfaction across all touchpoints.

Qualifications:

• Bachelors degree in Business Administration, Hospitality Management, or a related field.
• 3 to 5 years of relevant experience in brand management, marketing, or business development, preferably in the hospitality, restaurant, or retail industry.
• Expertise in branding, market research, and project management.
• Strong communication and organizational skills.
• Creativity and innovation to align the brand with market trends