Job Summary
Responsible for reporting, analysis trade spending including reconciliation of budget and driving initiatives for trade Marketing performance in Oils Fats.
Roles & Responsibilities
- Lead Brand and SKU Profitability Analysis for the Business
- Consolidate brand profitability and performance world-wide
- Responsible for reporting annual margin expansion target
- Responsible for reporting the customer-wise brand performance and profitability
- Track promotion ROI performance
- Monthly COGS & Freight tracking by Market.
- Monthly Trade financials GC, NSR & TMI planning by market and total BU by channel by customer.
- Monthly Trade financials GC closing by market & total BU by channel by customer.
- YTD Trade financials tracking vs. Target (GC, NSR, TMI, etc.)
- System PTT communication & tracking with S&D.
- Responsible for Budget reconciliation
- TMI Tracking vs. plan by market by brand.
- YTD Brand GC tracking vs. AOP & Plan if changed.
- Communicate the Trade financial plan with BU Finance, CEO, GM, etc. to maintain a single point of contact/reference & ways of working for Trade financials across all markets.
- Reconciliation of customer claims and comparing it vs provisional budget
KPIs
- Brand profitability
- Trade Marketing Spends improvement
- Customer profitability
- Promotions ROI
- Marketing ROI
- Cost savings pipeline
Work experience requirement
6+ years of related experience including specific trade marketing experience within the FMCG industry
Qualification
• Bachelor’s in Marketing
• MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred
Competencies
Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
