Assistant Shopper Marketing Manager.Shopper Marketing - Non Food
Job Description
Job Purpose :
To execute & follow up all Brand and Category Marketing activities & Initiatives
Key Accountabilities
Customer insights & Behavioral:
· Assist and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for
analysis and needed improvement to ensuring alignment with Brand and perception.
· Assist all offers and promotions are Implemented and compliant to marketing policies & process with alignment Brand Identity and Customer Perception
Marketing insights & Development/ Communication:
· Assist and Ensures compliance of marketing activities against agreed brand identity guidelines
· Assist in Execute Marketing and communication strategies as per company direction
· Assist and Participate in defining and developing the brand and Marketing strategy , implement and monitors progress towards agreed
deliverables.
· Participate in developing the Yearly Calendar “Action Plan” for Each format based on the approved Marketing Strategy for the formats &
Categories
· Monitor the execution of the In-Store Communication Strategy
· Assure an activation plan is in place to support the format Shopping mission and value proposition
· Assure the internal process is in place for the in-house Agency workflow and the marketing brand team
· Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective
· Participate the production of TV adverts, newspaper, radio & Digital media liaising with art designers, copy writers, media buyers &
printers
· Work with 3rd party agencies & brief them on any upcoming theme, promo, activities & plans
Range & Branding:
· Assist in Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during
implementation
· Assist Executes promotion plan and coordinates category management and in-house agency on regular basis
· Follow brand guidelines and make sure it maintained in all their executed activities
· Participate in the development of promo theme in partnership with category Management & Operations and Growth & Business Development team.
· Assist in Monitoring the implementation of agreed brand positioning and perception in all marketing activities in his/her format
· Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication
Categories Strategy
· Assist in Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.
· Assist in Execute and agree support plans for new stores and monitor performance till maturity achieved
· Manage and Monitor rationalization within promotional activities
Skills
Education - B.S. Degree in Marketing
Experience, Skills & Competencies
- 1 years of experience
- Fluent Arabic & English speaking & writing
- Knowledge of using Microsoft office (Excel, Word & PowerPoint)
- Knowledge of using an e-mail software (Outlook
Job Location Jeddah , Saudi Arabia Job Role Support Functions
