Area Sales Manager

An Area Sales Manager is responsible for overseeing the sales operations in a specific geographic area. They are responsible for achieving sales targets, building and maintaining relationships with customers, and managing a team of sales representatives. The Area Sales Manager will develop and implement sales strategies to drive business growth and increase market share.

Responsibilities:

1.Sales and Business Development

• Sales Strategy Development: Ability to create and implement effective sales strategies tailored to the FMCG market.
• Customer Relationship Management (CRM): Proficiency in building and maintaining strong relationships with key customers and distributors.
• Market Analysis: Understanding of market trends, consumer behavior, and competitive landscape to identify growth opportunities.

2. Product Knowledge

• FMCG Product Expertise: In-depth knowledge of the product portfolio and how it meets consumer needs.
• Brand Positioning: Ability to position products effectively within the market to maximize sales.

3. Leadership and Team Management

• Team Leadership: Experience in leading and motivating sales teams to achieve targets.
• Performance Management: Skills in setting performance goals, monitoring progress, and providing feedback and coaching to the sales team.
• Recruitment and Training: Ability to recruit, onboard, and develop sales talent within the team.

4. Communication and Negotiation

• Negotiation Skills: Expertise in negotiating contracts, pricing, and promotions with key customers and distributors.
• Interpersonal Communication: Strong communication skills to effectively liaise with internal teams, customers, and other stakeholders.

5. Analytical and Decision-Making

• Data Analysis: Proficiency in analyzing sales data, KPIs, and market trends to make informed decisions.
• Problem-Solving: Ability to quickly identify issues and develop solutions to overcome sales challenges.

6. Financial Acumen

• Budget Management: Skills in managing sales budgets, forecasting, and ensuring profitability.
• P&L Understanding: Knowledge of Profit and Loss statements to make strategic decisions that impact the bottom line.

7. Adaptability and Resilience

• Adaptability: Ability to quickly adapt to changing market conditions and adjust strategies accordingly.
• Resilience: Capacity to handle high-pressure situations and setbacks while maintaining a focus on goals.

8. Technology Proficiency

• CRM Tools: Familiarity with CRM software and sales management tools to track and manage sales activities.
• Microsoft Office Suite: Proficiency in Excel, PowerPoint, and other tools for data analysis and presentations.

9. Customer-Centric Approach

• Customer Focus: Strong commitment to understanding and meeting customer needs and delivering excellent service.

10. Regulatory and Compliance Knowledge

• Industry Regulations: Awareness of industry-specific regulations and compliance requirements, especially in areas like product labeling, health and safety, and marketing.

Preferred Candidate:

1. Minimum 5 years of experience in sales, preferably in the same industry
2. Strong leadership and management skills
3. Excellent communication and negotiation skills
4. Ability to work independently and as part of a team
5. Proven track record of achieving sales targets