Proactively identifies and engages with key customer technical decision makers and influencers while engaging sales team and helping lead sales strategy. Uses knowledge of customer context, and deep technical, domain, and industry knowledge to build credibility with customers. Leads and ensures complex technical wins. Leverages knowledge of resources. Scales wins through partner in a sell-with environment by promoting the partner within the Microsoft ecosystem. Supports partner technical capacity by monitoring and analyzing resources through interactions, communicating with managers, and identifying new partnership opportunities to build subsidiary strategy. Builds competitive knowledge, documents compete patterns, and shares within the community to drive change and escalations for competitive selling strategies. Proactively develops strategic cross-workload/subsidiary and account level responses to specific market threats by identifying market patterns and delivering feedback to business group on trends and needs.