Senior Trade Marketing Executive

OBJECTIVES

This role individually contributes at an expert level by supervising individual contributors towards  ensuring his/ her unit/ division short term marketing plans are aligned with the principal strategy and works rigorously on execution of the same on timely manner,

• Responsible for the Listing of promos
• Allocation; monitoring and evaluation of trade Promotions
• Responsible for Ordering of the Point Of Sale Materials
• Carries out Market competition survey
• Provides input into sales Forecasting
• Carries out timely market visits to check execution
• Provides Timely promo / event reports to Principals
• The knowledge gained from the analysis provides insights towards making short to medium term operational decisions of functional unit.

                o     Marketing spends

                o     Investment plan by customers

• Typically, provides direct supervision to professionals or senior professionals which include objective setting, as well as training and coaching
• Manages performance, taking corrective action, where required, on poor performers in line with policy
• Identifies needs and improvement opportunity
• Provides recommendation of innovative solutions to next level in order to facilitate change or improvement at a process level, such as

                o      Consumer promotions

                o      Promo packaging