Job Summary
The Senior Business Analyst drives data-driven decision-making by analyzing market trends and campaign performance. The role provides strategic insights to optimize marketing efforts and enhance customer engagement. Additionally, the role supports cross-functional teams with actionable business intelligence to achieve organizational goals.
Job Responsibilities 1
Conduct in-depth market research to identify trends, opportunities, and competitive positioning.
Analyze marketing campaign performance and ROI, providing actionable insights for improvement.
Collect, manage, and analyze large datasets from multiple sources to inform marketing strategies.
Develop and maintain customer segmentation models to enhance targeting and personalization efforts.
Create detailed reports and dashboards that summarize key metrics and findings for senior management.
Provide strategic recommendations based on data analysis to support marketing initiatives and business goals.
Work closely with cross-functional teams, including sales, product development, and finance, to align marketing strategies with business objectives.
Utilize predictive modeling techniques to forecast market trends and consumer behavior.
Monitor and analyze competitors' marketing activities to identify strengths, weaknesses, opportunities, and threats.
Stay updated with the latest marketing analytics tools and techniques, and continuously seek opportunities to improve processes and methodologies.
Additional Responsibilities 3
Job Knowledge & Skills
Proficiency in data analysis, statistical methods, and predictive modeling to derive actionable insights.
Deep understanding of marketing principles, digital marketing strategies, and market research techniques.
Expertise in analytics software (e.g., SQL, Python, R) and data visualization tools (e.g., Tableau, Power BI).
Strong written and verbal communication skills to effectively present findings and recommendations to stakeholders.
Ability to identify problems, develop solutions, and implement strategies to drive business performance.
ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.
Job Experience
Minimum 5 years working experience, 3 years relevant working experience, 2 years GCC experience is a plus
Competencies
Accountability
Business Model Analysis L3
Collaboration
Data Analytics L3
Data Science L3
Leadership
Quality
Report Management L3
Resilience
Stakeholder Engagement and Communication L3
Build High-Performing Teams
Provide Direction
Education
Bachelor's Degree in Business Administration or Marketing, Graphics Design or any related
Power International Holding (PIH) is a diversified business conglomerate, grouped into 5 main sectors: General Contracting, Agro-Food Industries, Real Estate Development, Lifestyle (Hospitality, Entertainment & Catering) and General Services. To ensure the sustainability and success of each businesses within the various sectors, we are committed to providing every entity with the tools and resources together with the central functional support to enable development and growth. We work in specialization, to ensure that each business strives to achieve the organization’s objectives and goals. Grouping is done through focus and trade excellence of organization leaders who proactively work together in multi-disciplinary groups, ensuring that each business thrives and flourishes.
