Public Relations Manager

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Job Summary:
The Public Relations Manager at Raffles & Fairmont Doha will be responsible for developing and executing strategic public relations initiatives to enhance the hotel’s image, build brand awareness, and foster media relations. This role will focus on positioning Raffles & Fairmont Doha as a premier luxury hospitality destination, driving positive media coverage, managing crisis communications, and supporting marketing efforts. This position demands creativity, excellent communication skills, and a deep understanding of luxury brand management in a dynamic market.

Key Responsibilities:

1. Strategic PR Planning & Execution

   
   
   • Develop and implement comprehensive PR strategies to increase awareness and drive positive publicity for Raffles & Fairmont Doha.
   • Align PR activities with the hotel's broader marketing and business objectives.

2. Media Relations

   
   
   • Build and maintain strong relationships with local, regional, and international media outlets, journalists, and influencers.
   • Craft compelling press releases, media kits, and story pitches to secure coverage in target publications and digital platforms.
   • Serve as the primary point of contact for media inquiries, arranging interviews, press visits, and media tours.

3. Content Creation & Brand Storytelling

   
   
   • Oversee the creation of engaging content for press materials, social media, and the hotel’s digital platforms, showcasing Raffles & Fairmont Doha’s unique experiences and luxury services.
   • Coordinate with internal teams to source and create high-quality images, videos, and stories that highlight the brand.

4. Event Management & Press Conferences

   
   
   • Plan, organize, and execute PR events, including press conferences, media luncheons, influencer events, and community engagement initiatives.
   • Work collaboratively with event teams to maximize media exposure and deliver memorable experiences for guests and media representatives.

5. Crisis & Reputation Management

   
   
   • Develop crisis communication plans and lead response efforts to manage and mitigate negative publicity or issues that could impact the hotel’s reputation.
   • Monitor news and social media channels to quickly address and manage any potential risks or brand-impacting situations.

6. Monitoring, Reporting & Analytics

   
   
   • Track and report PR campaign performance, including media coverage, sentiment analysis, and key performance indicators (KPIs).
   • Use analytics tools to provide actionable insights and refine PR strategies for maximum impact.

7. Stakeholder Engagement & Collaboration

   
   
   • Foster strong relationships with internal stakeholders, including the marketing, F&B, and guest relations teams, to align PR strategies with the hotel’s broader business objectives.
   • Collaborate with global Accor and Raffles & Fairmont PR teams to leverage group resources and ensure consistent brand messaging.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 5+ years of experience in public relations, with a preference for experience in luxury hospitality or high-end consumer brands.
• Proven track record of successful media relations and PR campaigns in the hospitality or luxury sector.
• Exceptional verbal and written communication skills, with the ability to craft compelling stories and pitches.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Proficiency in social media platforms, media monitoring tools, and PR analytics software.
• Cultural sensitivity and an understanding of the Qatar market and Middle Eastern hospitality landscape are highly desirable.