PR & Media Specialist

Kristies Lab is a dynamic and growing regional creative agency operating in Lebanon, Qatar, Saudi Arabia and the UAE. We are dedicated to pushing the boundaries of creativity and delivering innovative marketing solutions to our diverse client base. We are seeking a highly skilled and motivated Public Relations and Media Specialist with a deep understanding of the Qatari market and the broader GCC landscape. The ideal candidate will possess a proven track record in developing and executing effective PR strategies, managing media relations, and enhancing brand visibility, while also contributing to business development initiatives. This role requires a strategic thinker with exceptional communication skills, a strong network of media contacts, and the ability to navigate the unique cultural and economic environment of the region.

Key Responsibilities:

• Strategic PR Development:
• Design and implement comprehensive PR strategies that align with the company’s goals and objectives.
• Conduct market research to identify trends, media opportunities, and target audiences specific to Qatar and the GCC.

• Media Relations:
• Build and maintain strong relationships with local and regional media outlets, journalists, and influencers.
• Draft and distribute press releases, media kits, and other materials to effectively communicate the company’s messages.
• Manage media inquiries to secure coverage in key publications.

• Content Creation:
• Collaborate with internal teams to develop compelling content for various platforms, including social media, blogs, and newsletters, ensuring alignment with brand messaging.

• Business Development:
• Identify and pursue new business opportunities in the Qatari and GCC markets.
• Collaborate with sales and marketing teams to create targeted proposals and presentations that highlight the company’s strengths and value propositions.
• Attend networking events, industry conferences, and business meetings to establish connections and promote the company’s services.

• Event Management:
• Plan and execute PR events, press conferences, and promotional activities to enhance brand visibility and engagement.
• Coordinate with vendors, partners, and stakeholders to ensure successful event execution.

• Crisis Management:
• Develop crisis communication plans and respond effectively to any PR challenges or issues that may arise.
• Monitor media coverage and public sentiment to identify potential risks and opportunities.

• Reporting and Analysis:
• Track and analyze PR campaign performance metrics, providing regular reports and insights to management.
• Utilize analytics tools to measure the effectiveness of media coverage and public perception.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, Business Development, or a related field.
• Minimum of 3 years of experience in public relations, media, or business development, preferably within the GCC region.
• In-depth knowledge of the Qatari market, including cultural nuances and media landscape.
• Proven ability to develop and execute successful PR strategies and campaigns, with a focus on business growth.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build and maintain professional relationships.
• Experience in crisis management and media training.
• Proficiency in social media platforms and digital marketing strategies.

All your information will be kept confidential according to EEO guidelines.