Proven Experience in Sales preferably in Heavy Equipment Spare Parts Industry.
1. PSSRs oversee 50‐80 accounts: spend up to 75 % of their time out of the office visiting customers.
2. PSSRs inspect equipment, take notes and spend time building relationships face‐to‐face with key contacts when in
the field.
3. PSSRs may be supported on some accounts by Specialists if in‐depth expertise on a product or service is needed.
4. PSSRs use technology to locate equipment, prepare for sales calls and share customer information with their
dealership.
5. PSSRs use technology to locate equipment, prepare for sales calls and share customer information with their
dealership.
1. Visit customers face‐to‐face and build relationships with decision‐makers, listening to and understanding their
needs and business goals.
2. Advise customers on immediate equipment repair needs, service letters, PIPs, PSPs, SOS and Product Link.
Help customers with warranty issues and develop proactive before‐failure repair strategies.
3. Coordinate with Parts, Service and Equipment Management Divisions to support customers’ needs.
4. Consult with customers about equipment life cycles, maintenance and replacement budgets and other
solutions that will lower their owning and operating costs and support customer success.
5. Generate quotes for parts, service and equipment management solutions.
6. Use a CRM system to log all customer site visits, inspections, competitor visits and opportunities, and to
manage customer information like contacts and report the feedback.
7. Analyze leads generated by OLGA and use them to build call plans and sales goals.
8. Conduct equipment inspections (GET, CTS, TA1, TA2, etc.) and record the status of aspects of the machines,
using Cat Inspect.
9. Schedule maintenance, ensuring service technicians and field service know what machines need to be seen
specifically.
10. Understand full‐range of dealerships’ product offerings and how they are intended to meet business and
customer needs.
11. Develop call plans to effectively manage assigned territory, calling on diverse customers and covering at least
90 percent of the opportunity.
12. Set target sales goals for each customer, reviewing data and reports on the population of equipment the
customer owns, the lost sales opportunity and sales history.
13. Target offerings appropriately to solve customers’ needs.
14. Meet performance goals, such as Target Growth Accounts, PAR call rates, Conquest accounts, POPs targets and
sales targets, as well as customer satisfaction.
15. Engage in training events that continually grow skills to effectively respond to changing markets and
transitioning business strategies.
Qualifications:
Education:
Bachelor's Degree in Engineering, Sales and Marketing or any relevant Industry Experience