الوصف الوظيفي
Company DescriptionFounded in 1881, HEC Paris is one of Europe's leading business schools. HEC Paris’s goal is to make a positive impact on business and society via its ‘Think, Teach, Act’ tripartite approach, contributing to a more inclusive, sustainable, and prosperous world. With 160 research professors from across the world generating and imparting unique knowledge to over 4,500 students from 135 countries, the HEC Paris campus is a fully-fledged laboratory devoted to innovation and exchange that is open to the diversity of the world and the challenges it faces.In 2010, HEC Paris joined Qatar Foundation to bring world-class management education programs and research to Doha and the region. Through its offering of degree, non-degree, and corporate programs, HEC Paris in Qatar contributes to corporate competitiveness in the global economy, fully aligned with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, competitive, and knowledge-based economy. In addition to offering degree programs, the school partners with corporate clients in Qatar and the region to design and deliver customized executive programs addressing current business and organizational challenges. HEC Paris in Qatar is an exceptional workplace, located in state-of-the-art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris in Qatar is a unique opportunity to be part of a close-knit community of talented individuals united around five core values: Curiosity, Excellence, Diversity, Responsibility and Entrepreneurial Spirit.http://www.qatar.exed.hec.edu/Job DescriptionTemporary role reporting to the Head of Marketing As HEC Paris approaches its 15th anniversary in 2025, we are looking for a Marketing Project Specialist to support the increased marketing activities during this period. This temporary 6-month position will play a key role in managing digital and social media marketing, branding, and communication. The Specialist will collaborate closely with the marketing team to execute strategic campaigns, manage media relations, and produce impactful marketing collateral.Key Responsibilities Digital MarketingMaintain and update the HEC Paris website and social media channels with engaging anniversary-related content;Oversee digital marketing campaigns, including email marketing, paid search (SEM), display ads, and social media advertising to increase event attendance and brand awareness;Monitor and analyze digital marketing performance metrics (e.g. Google Analytics, social media insights), making adjustments to optimize campaign outcomes;Oversee the social media activities, including the monthly plan, content creation and propose ideas to increase engagement on our platforms; Content Creation & CopywritingWrite and edit content for a variety of formats, including press releases, brochures, newsletters, and digital content;Craft speeches, editorials, and communications to showcase HEC Paris’ history and achievements;Ensure all written content aligns with the anniversary theme and resonates with target audiences;Evaluate the written quality of documents submitted for publication and provide written feedback on the works;Media RelationsCoordinate PR activities with external agencies; brief and create action plans and recommendations.Prepare press kits and manage media requests, enhancing the university’s presence in the media ;Monitor media coverage and report on campaign effectiveness; BrandingEnsure consistent application of HEC Paris’ branding across all anniversary materials, adhering to visual identity and messaging guidelines;Manage the production of branded merchandise, signage, banners, and event collateral;Work with graphic designers and vendors to ensure high-quality production of printed and digital assets, including posters, flyers, and invitations;Coordinate the branding for the events, ensuring alignment with the anniversary theme;Advertising & CollateralPlan and execute print advertising campaigns, to promote the 15th anniversary events and achievements;Collaborate with internal teams to develop creative ad concepts, messaging, and designs;Negotiate with media outlets for ad placements (newspapers, magazines, etc.) within budget;Track advertising performance and adjust strategies as needed to optimize results;Manage the production of marketing collateral, including brochures, promotional videos, and presentations, ensuring timely distribution and high-quality output.QualificationsMaster’s degree in Business, Marketing/Communications, or related field6+ years of work experience in Marketing and/or CommunicationsAdvanced proficiency in Microsoft Office (Word, PowerPoint, Excel)Strong attention to detail and brand alignmentStrong organizational, project planning, and time management skills, capable of handling multiple tasks and projects simultaneously, while prioritizing stakeholder needsProficiency in generating and analyzing data related to marketing activitiesExcellent interpersonal and intercultural skills, together with the ability to work collaboratively and effectively across teams and departments, and engage with diverse stakeholders, including executivesStrong initiative and proactive attitude, with a focus on delivering high-quality resultsProven problem-solving capacity, with the ability to anticipate challenges, proactively identify potential issues and develop effective solutionsAbility to work extended hours during peak periods and effectively manage pressureExcellent verbal and written communication skills in English ; Arabic is a strong advantagePrior experience in Qatar or GCC preferredAdditional InformationDisclaimer This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in this job description and other duties, as assigned, may be part of the job.Employment EligibilityIf selected for a job at HEC Paris in Qatar, you will have to provide:An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; andA true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hire.
