Marketing Manager

Summary

Develop and implement marketing strategies to drive Toyota Brand in the Qatar by enhancing brand presence and increase market share through innovative campaigns & initiatives. The role involves working closely with Toyota Motor Corporation as well as internal departments such as Sales, Product Planning & After Sales and our Creative Agency to deliver integrated marketing campaigns across multiple platforms.

Responsibilities 

Marketing Strategy & Business Objectives 

• To work closely with Toyota Retail & After Sales Team to support them to achieve their pre-fixed targets in terms of sales as well as market share. 

• Develop a comprehensive marketing strategy for the brand that aligns with AAM & Toyota business Goals & Objectives. 

• Develop marketing campaigns to promote periodic maintenance, repairs, and other after-sales services such as extended warranties, vehicle inspections, and parts replacement. 

• Develop a Marketing Calendar for New Vehicle Sales & After Sales Department highlighting Brand Campaigns, Tactical Campaigns, New Model launches etc. 

• Implement market research & consumer study to identify customer needs, market trends, and competitive insights and develop necessary marketing strategies to overcome the challenges 

• Analyze Market Share to understand the current share vs targeted share and implement necessary plans to increase shares. 

• To work closely with Product Planning and Sales teams to forecast Overall Sales, retail sales and set target market share for each model and each segment. 

Communications 

• Develop a comprehensive campaign plan ahead of the start date viz. campaign benefits, communication plan, ministry approvals etc. 

• Develop brand content & oversee the execution of marketing campaigns, from ideation to production and deployment across various channels (Digital, Social media, Print, Radio, OOH etc.).  

• Monitor the effectiveness of marketing campaigns using data analytics, ensuring the highest return on investment (ROI). 

• Enhance Toyota's brand image and identity in line with TMC's guidelines. 

• Work closely with Creative Agency to develop branding materials and ensure consistency in tone, voice, and visual style. 

New Model Launches  

• Develop launch plan for introduction of new models in line with the TMC's overall communication plan and strategy. 

• Develop promotional plans, including Launch events, Media buying, and influencer partnerships. 

Digital Marketing & Social Media 

• Develop a comprehensive Social Media Strategy in coordination with Creative Agency. 

• Oversee digital marketing strategies, including website management, SEO, SEM and social media campaigns. 

• Track digital marketing KPIs and optimize content for customer engagement and conversions. 

• Collaborate with local influencers to increase Toyota’s visibility and credibility, and produce engaging and user-generated content.  

Budgeting & Reporting  

• To allocate and manage Toyota marketing budgets effectively to ensure resources are utilized to maximize impact. 

• Track, analyze, and report on the performance of marketing budgets, campaigns and initiatives. 

Cross Functional Collaboration 

• To collaborate with Product Planning, Retail Sales, Fleet Sales, Mobility, After-sales teams and all related departments to create comprehensive Marketing, Sales & After Sales strategies. 

• To collaborate with all support functions in terms of Campaigns, New Model Introductions & Events for successful roll-put of the same.  

Leadership 

Guide, mentor, and motivate the marketing team by creating a collaborative environment focused on continuous learning and development.