Deliver the agreed growth and market improvement targets.
Prepare annual work plan for the modern trade team and ensure adherence to the same as part of daily work tasks
Generate daily, weekly and monthly reports for monitoring sales performance by brand and by customer segment.
Conduct frequent business review and feedback meetings with all key accounts.
Develop and implement appropriate Channel & Customer Plans utilizing the support budget to achieve the sales targets.
As part of the sales cycle, lead the negotiations with all customers to ensure successful deal closure.
To translate all categories agendas into channel agenda including plans for the trade and to be responsible for achievement of these plans within the budget.
Ensure shelf planograms are maintained as per the plans.
Keep a close tab on competitor’s activities and suggest ongoing improvements and counter plans.
Responsible for managing outside service providers to ensure they comply with A&P policies and procedures as well as that any assigned targets are met. Oversees provision of tools required for the delivery of sales and leasing services.
Ensure that Sales activities are performed optimally and in line with internal and external requirements. Ensures that all Sales
activities comply with the approved procedures.
Responsible for ensuring correct stock levels at each wholesaler are maintained, and that the channel teams are covering agreed
universe productively.
Responsible for initiating channel improvement initiatives
Responsible to expand the customer base within Qatar through relationship building and business development.
Train, develop and mentor the reporting sales team, in line with market trends and demands.
Ensure that agreed Customer Service standard / parameters are met.
Agree stock norms for store / shelf for lead brands with key accounts and ensure compliance.
Forecast by Channel:
Develop channel forecast based on support plan.
Follow sales and report deviation against forecast.
