Director of Marketing and Outreach

Founded in 1881, HEC Paris is one of Europe's leading business schools. HEC Paris’s goal is to make a positive impact on business and society via its ‘Think, Teach, Act’ tripartite approach, contributing to a more inclusive, sustainable, and prosperous world. With 160 research professors from across the world generating and imparting unique knowledge to over 4,500 students from 135 countries, the HEC Paris campus is a fully-fledged laboratory devoted to innovation and exchange that is open to the diversity of the world and the challenges it faces.

In 2010, HEC Paris joined Qatar Foundation to bring world-class management education programs and research to Doha and the region. Through its offering of degree, non-degree, and corporate programs, HEC Paris, Doha contributes to corporate competitiveness in the global economy, fully aligned with Qatar National Vision 2030 and supporting the transformation of Qatar into a sustainable, competitive, and knowledge-based economy. In addition to offering degree programs, the school partners with corporate clients in Qatar and the region to design and deliver customized executive programs addressing current business and organizational challenges.

HEC Paris is an exceptional workplace, located in state-of-the-art premises in downtown Msheireb, at the heart of Doha. Joining HEC Paris, Doha is a unique opportunity to be part of a close-knit community of talented individuals united around five core values: Curiosity, Excellence, Diversity, Responsibility and Entrepreneurial Spirit.

https://www.qatar.exed.hec.edu/

Full-time position reporting to Senior Executive Director, Partnerships & Growth

The Director of Marketing and Outreach drives brand development, market positioning, and business growth for HEC Paris, Doha. This role leads core market outreach activities to generate leads, support lead conversion, and build brand awareness. The Director oversees strategic and operational marketing, events, and community engagement functions, ultimately expanding HEC Paris’ presence in Qatar and across the GCC region.

Key Responsibilities : 

Marketing

• Develop and support the implementation of the HEC Paris, Doha Marketing and Communications Strategy
• Analyze and measure the effectiveness of ongoing marketing activities, in contribution to the overall marketing strategy
• Lead research and analysis of market trends, competitor offerings, demographics, and other information affecting marketing strategies
• Provide input for the development of the program portfolio to identify market gaps and ensure relevance of the offer to the market
• Ensure consistent and compelling institutional and programmatic branding across all marketing channels and collateral
• Oversee creation of promotional materials and all marketing collateral, including brochures, flyers, and digital content
• Drive lead generation and digital marketing efforts, enhancing online presence through SEO, SEM, social media, and targeted email campaigns across the region
• Analyze digital campaign performance and optimize outreach strategies based on data-driven insights
• Oversee budget and ensure the efficiency of allocation to marketing returns

Outreach

• Direct the events function and manage the events team, to ensure professionalism and sales support across all events across the region
• Direct community outreach activities, including alumni relations
• Ensure alumni/external contact lists remain updated and integrated with CRM
• Ensure efficient budget allocation to community engagement goals

Team management

• Oversee the marketing, events, and community engagement teams
• Supervise direct reports, provide performance feedback, identify training opportunities, and support professional development to ensure engagement and productivity
• Provide regular and timely activity reports to management

• Master’s degree in Business or related field
• 10+ years of experience in marketing with proven leadership in the field
• Knowledge and experience in Higher Education, Executive Education, Talent Management, Learning & Development, and/or Leadership Development
• Highly proficient in Word, Excel and PowerPoint, experience in CRM systems for lead management and forecasting (preferably Sales Force)
• Solid business acumen, ability to influence executive decisions
• Excellent presentation and communication skills
• Results-driven with strong customer focus
• Experience working with marketing/social media/PR agencies
• Ability to work under pressure and deliver on deadlines
• Excellent command of English; other languages (Arabic, French…) are a plus
• Communicate with precision and tact
• Demonstrated data analytics abilities
• Ability to anticipate problems and generate solutions quickly
• Energetic, strong work ethic, takes initiative
• Keen eye for detail and brand alignment
• Ability to coordinate with multiple internal and external stakeholders
• Willingness to adapt working hours to business needs
• Prior experience in GCC countries a plus

Disclaimer 

This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in this job description and other duties, as assigned, may be part of the job.

Employment Eligibility

If selected for a job at HEC Paris, Doha, you will have to provide:

1. An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; and
2. A true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.

*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.

Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hir