Company Description
Founded in Singapore in 1887, Raffles Hotels, Resorts & Residences are places of endless possibility where ideas are born, history is made and stories and legends are created. We champion fine art and design, and foster culture in all its forms – within our storied walls and the communities beyond. Our renowned legacy of gracious service knows no bounds. We are the authentic heart of a destination.
At Fairmont, our passion is to connect our guests to the very best of our destinations. From the beaches of Hawaii to the deserts of the United Arab Emirates to the heart of London, our hotels offer guests extraordinary places, created by combining unique architecture, expressive decor and artistry, and magnificent features. Add engaging service, and the result is an unforgettable guest experience.
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining an Accor brand, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Do what you love; care for the world; dare to challenge the status quo! #BELIMITLESS
Job Description
Job Summary
The Digital Marketing Manager will be responsible for developing, implementing, and managing the digital marketing strategy for Raffles and Fairmont Doha. The ideal candidate will drive brand awareness, customer engagement, and revenue growth through innovative digital campaigns, SEO/SEM, content creation, and analytics. This role requires a creative, data-driven professional with expertise in luxury hospitality marketing.
Key Responsibilities
Digital Marketing Strategy
- Develop and execute a comprehensive digital marketing strategy aligned with the hotel’s business goals.
- Identify and leverage emerging digital trends to enhance brand presence.
- Collaborate with the marketing and sales teams to ensure a unified brand message across all platforms.
Website and Content Management
- Oversee the management and optimization of the Raffles and Fairmont Doha websites.
- Ensure consistent, high-quality content that aligns with the brand's luxury positioning.
- Work with creative teams to produce engaging multimedia content for digital platforms.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Implement and manage SEO strategies to drive organic traffic.
- Plan and execute paid advertising campaigns (Google Ads, social media ads, etc.) to maximize ROI.
Social Media Management
- Develop and manage content calendars for all social media channels.
- Monitor and analyze social media performance, making data-driven improvements.
- Engage with followers and manage online community interactions to enhance customer experience.
Email Marketing and CRM
- Design and execute email marketing campaigns to engage and retain guests.
- Leverage CRM tools to personalize marketing efforts and optimize customer journeys.
Analytics and Reporting
- Monitor key performance indicators (KPIs) and prepare regular performance reports.
- Use analytics tools (Google Analytics, social media insights, etc.) to evaluate campaign effectiveness and identify opportunities for improvement.
Collaboration and Vendor Management
- Work closely with PR, sales, and operational teams to align on campaign objectives.
- Manage relationships with digital agencies and vendors, ensuring timely delivery of services.
Qualifications
Qualifications
Education and Experience
- Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
- Minimum of 5 years of experience in digital marketing, preferably in luxury hospitality.
- Proven track record of managing successful digital campaigns.
Skills and Competencies
- Strong knowledge of digital marketing tools and platforms, including Google Ads, Facebook Business Manager, and SEO tools.
- Proficiency in content management systems (CMS) and email marketing platforms.
- Analytical mindset with experience using Google Analytics and other performance tracking tools.
- Creative thinker with excellent communication and interpersonal skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
