Content Creator

Key Responsibilities

Content Creation:

·      Photography & Videography: Shoot and produce engaging photo and video content for social media, websites, and marketing materials. Ensure high production quality that aligns with our brand’s aesthetics.

·      Content Development: Create, write, and edit content across various platforms including websites, social media, emails, and product descriptions.

·      Ensure all content aligns with The Blue Group's brand voice, tone, and style guidelines.

Strategy & Innovation:

• Content Strategy: Develop and execute content strategies that support marketing campaigns and promotional activities.
• Campaign Promotion: Utilize innovative ideas to effectively promote campaigns through tailored content.

Collaboration:

• Team Collaboration: Work closely with the product and marketing teams to align content with campaign objectives and brand guidelines.
• Content Planning: Maintain a content calendar and manage content production to ensure timely delivery and alignment with marketing strategies.

Research:

• Conduct thorough research on industry-related topics, current trends, and target audience preferences to produce relevant and compelling content.
• Stay updated with the latest trends in fashion and sports to ensure content remains current and engaging.

SEO Optimization:

• Implement SEO best practices to optimize content for search engines and improve organic search rankings.
• Use relevant keywords and phrases to enhance content visibility and drive traffic to the website.

Performance Tracking:

• Monitor and analyze content performance metrics to measure the effectiveness of content and make data-driven improvements.
• Provide regular reports on content performance and suggest strategies for improvement