Concept Store Manager (Handmade Products / Artisan Crafts)

Dar Salma Concept Store, a business unit of Heenat Salma Farm, is dedicated to supporting and promoting handmade products by artisans and craftsmen from Qatar and around the world. The store exclusively carries handmade items, ensuring authenticity and fair competition among makers. We aim to create a marketplace that accelerates artisans' access to both local and global markets through innovative and creative promotion strategies.

Objectives and Goals:

 Support and Promote Artisans:

• o Provide a platform for artisans to showcase their handmade products.
• o Increase artisans' access to local and global markets.

 Authenticity Assurance:

• o Maintain the exclusivity of handmade items in the store.
• o Ensure buyers’ confidence in the authenticity of the products.

 Market Growth:

• o Expand the store’s presence and sales both physically and digitally.
• o Engage in international fairs and events to promote the store and its artisans.

 Community Engagement:

• o Build a strong community around the concept of handmade products.
• o Educate the public on the value and uniqueness of handmade items.

 Innovative Promotion:

• o Develop and execute creative marketing campaigns and events.
• o Utilize digital channels effectively to tell the artisans' stories and promote their work.

High-Level Aspirations and Value Proposition:

 Aspirations:

• o To be a leading platform for handmade products, renowned for its authenticity and quality.
• o To create a thriving community of artisans and customers who value and support handmade
• crafts.
• o To innovate continuously in promoting and selling handmade products, setting trends in the
• market.

 Value Proposition:

o Dar Salma Concept Store provides a unique marketplace exclusively for handmade items, ensuring authenticity and supporting artisans by giving them direct access to the market. We offer customers peace of mind and confidence in the handmade products they purchase, with a strong emphasis on quality and craftsmanship. Through creative promotion and community engagement, we celebrate and elevate the stories of artisans, making their crafts accessible and appreciated globally.

 Approach Logic:

• o Exclusivity: Only handmade products are allowed, ensuring no competition with machine-made items.
• o Community: Building a loyal customer base that values authenticity and craftsmanship.
• o Innovation: Employing avant-garde strategies in product promotion and customer engagement.
• o Global Reach: Expanding the market for artisans through international fairs, digital presence, and strategic partnerships.