Park House-ISP Admissions Manager Role Profile
The post holder has specific responsibility for the organisation, administration and strategic development relating to the promotion of the School at all levels through targeted initiatives and activities directed by the Marketing Department. The post holder will be a true ambassador of the School, providing a professional and highly focused customer-service approach. As a
representative of the School, the post holder will also work to develop links and partnerships with the parent, businesses, and local community contacts to support mutual development and growth whilst raising the profile and position of the School. The post holder will be expected to build a close working relationship with other members of the Senior Leadership Team (SLT) as well as teaching, administrative and other support staff to fully inform and involve the whole school community in the promotion of the School to the wider world. Collaboration with colleagues within International Schools Partnership, Middle East (ISP) and attendance at Group Admissions & Marketing Meetings will also be expected.
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
•Advises prospective families on our value proposition; profile, program, fee structure and all services provided; via telephone or in person and guiding them through the enrolment process
•Provides support for collective students for meeting Park House English School and MOEHE admission criteria, ongoing follow up to collect and review all necessary documentation
•Coordinates the assessment of students, as per admissions policy (coherent to MOEHE regulations)
•Assesses, develops and coordinates all policies and documentation related to the admission of students (Eg: admission, scholarship) with support of the Admissions Coordinator, and other stakeholders across Park House English School, ISP, MOEHE and other relevant authorities
•Inter-department coordination in supporting Admissions, across Marketing, Academics, Finance, Career Services, Student Services, Registrar
•Leads with the organization of Open Events for pupil recruitment purposes
•To organise admissions meetings and open events, guiding families through the admissions process to enrolment while providing state-of-the-art customer service
•Support the Phase Leaders in carrying out assessment of prospective students per the admissions policy and MOEHE regulations
•Work in partnership with the Registrar to meet the School and MOEHE admissions criteria, including collecting and reviewing all necessary documentation
•Monitor and develop lead generation activities, work with the Head of Marketing and Co-Head of Admissions, ISP to ensure admissions targets are met
•Work with the Principal and SLT to develop appropriate programs and campaigns to fill capacity, such as referral schemes, scholarships, or working with feeder schools
•Regularly reviewing and developing admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice
•Support the school by creating and maintaining mutually beneficial relationships with feeder schools, universities, local businesses, government entities, education agents and other organisations to maximise student recruitment and retention in the school
•Support Principal and the school in establishing mutually beneficial partnerships with external activity providers or academies, to offer more to families and secure additional revenue streams
•Develop the school’s communication and engagement strategy, based on the strengths and development areas, promoting the same within and beyond the school community
•Support the Principal with participation in relevant national and regional conferences, events and competitions to raise the profile of the school, students and faculty
•Work with parent-facing administrative staff closely, to ensure the first impressions of the school are excellent leading to positive visitor experience
•Lead direct reports in the school to pursue excellence in operational efficiency and customer service delivery
•Systems should be reviewed regularly, and written and verbal communication are to be customized to maximize engagement
•Advise on effective continued support and communication to new families after students enroll at the school - ‘after sales care’
•Attendance at Group Admissions & Marketing Meetings
•Explores partnership opportunities with businesses in partnership with the Parent Relation Executive, including attending corporate events with which the School is associated
•Develops personal links with nurseries, feeder schools, universities, education agents, key employers, local estate agents, relocation agents and developers to maximize pupil recruitment opportunities in partnership with the relevant Phase Leaders
•Keeps educational agents up to date with new developments at the School –improvements to facilities, addition of new courses, academic results
•Maintains links with students as they leave the School (Alumni), keeping them involved in the life of the School to support future recruitment and promotion
•Assists with and attending other School functions and events involving current parents and pupils
•To propose industry events and other opportunities to support student recruitment
•To liaise with local and national newspapers, magazines, and appropriate specialist publications for advertising opportunities, including billboards and posters
•Help the school to develop their school stories and promises
•Ensure that learning and demonstrating student progress is at the heart of the school marketing initiatives
•Manage and implement effective campaigns within the school to achieve lead generation targets
•Work with Head of Marketing ISP ME to create and support a clear marketing strategy and budget for the school
•Lead on social media techniques and strategies to engage wider digital audiences
•Oversee and help plan open day, student recruitment and profile-raising advertising within the schools
•Foster a culture of successful marketing campaigns with tracking systems to measure campaigns
•Assist in delivery of internal communication campaigns to support the school with retention strategies
•Ensure accurate reporting of data, effective data management and analysis on which to base marketing decisions and track impact
•Ensure effective budget management of all marketing activities within the School budget
•Supports, in conjunction with the relevant phase leaders and the Parent Relation Executive, production and sharing of regular news articles on school activities, event and pupil achievements across the website and print and digital marketing channels
•Ensures an annual review of every section of the website is carried out by each Head of Department prior to the start of the new academic year
•Works with the Parent Relation Executive to co-ordinate all photography for use across all advertising and marketing media, ensuring permission of parents as appropriate
•Works with the Head of Marketing, ISP to keep all marketing collaterals up to date & implement any brand changes and logo designs
•Ensures existing brand and corporate identity is used consistently throughout the School
•Complete regular KPI and enrolment tracking information with the Admissions team, providing reports