Description
Position at Middle East Communications Network
McCann Content Studios is a new to market concept introduced by world leading advertising Agency McCann. McCann Content Studios is a global centre for social and creator capabilities. Aiming to simplify the process for clients working on social and creator-led campaigns, this new studio offers creative services, audience development, creator partnerships, and performance measurement — combining full-service social and creator strategy and execution into a single entity. This role is within the Influencer arm of McCann Content Studios, the team are culturally curious and innovative, delivering Global influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence.
The role + purpose You are responsible for concepting, managing and supporting the development of influencer marketing campaigns and proposals on behalf of one of our key tourism clients. In this role you will be responsible for creative execution, activation of campaigns, on ground support, logistics and bookings as well as media and measurement. For this client we will facilitate on average 20 influencers a month, with increases around key events. The nature of the role means some out of hours work will be required to support at events or to respond to influencer comms. You are a self-starter who demonstrates resourcefulness and initiative to own the day-to-day logistics of planning, implementing and reporting on influencer and social programs. You have a demonstrable understanding of data – being able to expertly guide and report to clients. Acting with agility across the account. You are highly organised, diligent and solutions-oriented, multitasking with ease and demonstrating effective time management. You will be responsible for, and confident in liaising directly with clients and at times mediating and troubleshooting, remaining calm in a crisis and adopting a can-do attitude. You understand that our role as the influencer marketing agency for our tourism client is to seamlessly activate campaigns, deploying creators and influencers to inspire.
Key duties and responsibilities: Run influencer and social campaigns end to end, from setting objectives to engaging and managing influencers, then completing wrap reports Create detailed recaps of campaign activations, analysing performance and providing clients with actionable results and recommendations Having a complete grasp of client’s business, needs and objectives – what they do and what they want to achieve Comprehensive and seamless project management, ensuring the client programme is implemented to deadline and achieves set objectives – managing timelines, budgets, invoicing and regular reporting Best-in-class activation and project management skills. You will regularly be required to meet with or host talent, this can take place outside of regular working hours (when special events are on weekend or evening work may be required) Diligent and timely client management – acting as the primary day-to-day point of contact, creating and updating a client WIP according to SOW deliverables, ensuring all McCann Content Studios Client Servicing tools and processes are introduced to clients, relevant team members and used correctly and consistently Work closely with clients to manage expectations and deliverables and suggest solutions to any issues Demonstrate knowledge of social metrics with the ability to discuss and propose KPIs for clients Identifying and reacting to market and industry trends; looking to implement within client work.
Skills: Clear/concise written and verbal communication in Arabic and English Must be based in Qatar Preferably has experience working on a tourism client A natural client services person, approachable and very personable with a can-do attitude Expert knowledge around leading social media platforms such as TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, Twitch, Snapchat with the ability to seek out and share information on emerging platforms to ensure the agency is always up-to-date on the latest advancements Strong personal relationships with influencers and talent directly, and/or with agents/agencies The ability to read and analyse social listening data Proficiency in Excel as a data management and measurement tool Strong communication skills – in person, in writing and on the telephone – internally and externally Strong organizational and time management skills - able to multitask and manage multiple simultaneous projects with ease and efficiencies A problem-solving attitude and ability to get creative in order to be results orientated. You bring a work ethic that embodies a “how can we make this happen” mentality A team player with strong interpersonal skills Strong sense of initiative and personal ownership Committed to deliver results Highly adaptive to changing client needs with a flexible approach to challenges and changing priorities as needed A natural curiosity to be always learning about our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work with an eye for established and upcoming talent and influencers
