Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan
Roles & Responsibilities
Deliver topline and profit growth in line with company’s target
Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
Develop brand & activity plans in line with the brand strategy
Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
Launch of NPD’s as per plan/need
Expedite ATL+BTL Marketing campaigns as per brand plan/need
Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
Regular market visits of all DCs and Export Markets
Identify opportunities for cost optimization, initiate timely price increases and monitor financials
Ensure proper execution of core responsibilities & duties
KPIs
Timely conclusion of NPD projects
Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.
Work experience requirement
8+ years of experinece in marketing for FMCG industry.
Qualification
MBA Marketing
Competencies Consumer Behavior B2B and B2C Marketing Research and Strategy Communications Development New Product Development Business Acumen Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation
