Specialist (Communications), Electronic Health Records
Department: Marketing and Communications
Entity: Aga Khan University
Location: Karachi
Introduction:
The Aga Khan University is a private, international university committed to international standards of excellence in teaching, research and service. Its teaching hospital, the Aga Khan University Hospital has been accredited by the prestigious Joint Commission International for achieving the highest international healthcare standards.
The Institution is implementing Electronic Health Record (EHR) system. Electronic Health Records requires a Communication Specialist who will play a vital role in ensuring effective communication between different stake holders which includes (but are not limited to) EHR implementation team, hospital leadership, health care professionals, nurses, technical staff, and patients. The implementation of the new system will cover Aga Khan University Health services network in Pakistan which includes our Main Hospital, 4 Off-Campus Hospitals and the Outreach Network. This is a contractual position for 2 years.
As an equal opportunity employer, AKU believes in promoting a diverse and inclusive culture and is committed to adopt appropriate standards for safeguarding and promoting a respectful relationship with and between diverse workforce of its faculty, staff, trainees, volunteers, beneficiaries, wider communities, and other stakeholders with whom it works, including children and vulnerable adults and expects all employees/trainees and partners to share this commitment.
Job Role / Responsibilities:
The Communications Specialist is expected to use best practices and expertise to enable seamless communication between different stakeholders to timely implement the EHR system. (S)he is expected to liaise with hospital leaders and act as a representative of the global EHR implementation team. (S)he is expected to develop visual content including videos, interview key people, and support with event communications as well as engagement activities that will support the successful implementation of EHR system across the AKUH Health Services in Pakistan.
This role will involve management of flow of information, interpersonal skills, data accuracy, digital communication, working with artwork and basic film making. The key areas of communications before launch will be information dissemination and creating awareness; generating support; celebrating milestones and achievements; and promoting sessions of learning and interaction. Post launch, an external communications and PR strategy will be developed and executed.
As part of the Marketing and Communications Department, the EHR Communications Specialist reports to the Manager Hospital Communications and Director EHR.
Specifically, on a day-to-day, the EHR Communication Specialist is responsible for:
- Developing and executing strategic internal and external communication plans for the Electronic Health Records (EHR) system implementation in Pakistan.
- Acting as a liaison between healthcare providers, clinical staff, and other relevant stakeholders to ensure clear and effective communication.
- Developing content using existing and new templates, including video, audio, slide decks, and other visual content to support EHR implementation.
- Following all review processes before content creation and dissemination to maintain consistency and accuracy.
- Supporting the strategic goals and initiatives of the EHR implementation team by developing targeted communication campaigns.
- Planning and prioritizing workstreams using appropriate project management tools to ensure timely completion.
- Maintaining relevant databases and ensuring adherence to all Marketing and Communication SOPs.
- Writing and implementing Standard Operating Procedures (SOPs) to streamline content creation and communication processes.
- Managing all administrative tasks related to the communications function.
- Developing visual content and artwork in collaboration with internal and external teams for effective communication with stakeholders.
- Executing an effective external communications strategy for the EHR system.
- Working with the EHR implementation team and the Marketing and Communication team to effectively communicate the launch and benefits of the EHR system to patients, media, and the public.
- Collaborating with the PR agency to amplify the message and extend its reach.
Eligibility Criteria / Requirements:
- A master’s degree in communication design, public relations, journalism, or equivalent is required.
- Certification or training in change management (e.g., Prosci, ADKAR) is highly desirable.
- At least three to five years’ work experience designing and implementing effective internal and external communications strategies, with demonstration of progressive advancement in responsibilities.
- Experience with designing and implementing communication strategies for large-scale technology implementations or organizational change projects in complex environments is highly desirable.
- Proven ability to design and execute communications plans with measurable results.
- Demonstrated experience with effective internal communication and project implementation.
- Experience working in large, complex organizations with multiple internal and external stakeholders.
- Proficiency in stakeholder engagement and resistance management.
- Experience applying change management frameworks to facilitate smooth adoption of new systems.
- Experience and ability to craft and deliver key messages addressing diverse stakeholder concerns during transitions.
- Solid demonstration of a client-centered approach to service.
- Ability to assess issues and their impact internally and externally, including experience in providing sound communications advice and support in response to difficult situations.
- Experience with email-marketing and social media platforms for effective communications.
- Strong working knowledge of stakeholders and community engagement.
- Experience with event planning, management and communication.
- Understanding and strong application of best communication principles and practices.
- Strong interpersonal skills.
- Strong and effective written and oral communication skills in English and Urdu,
- Strong critical thinking and analytical skills.
- Ability to multi-task projects.
- Exceptional interpersonal and organizational skills, with the ability to build good internal and external relationships.
- Computer proficiency in MS Office (Word, Excel, PowerPoint), email (Outlook), Adobe Premier, Adobe Illustrator and social media analytics.
Comprehensive employment reference checks will be conducted.
