Content Creation: Develop engaging, creative, and visually appealing social media content (graphics, videos, and posts). Social Media Management: Schedule and publish posts across platforms (Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.).
Performance Tracking: Analyze and report on the performance of social media campaigns using analytics tools.
Trend Research: Stay updated on industry trends, social media algorithm changes, and emerging platforms.
Campaign Planning: Assist in brainstorming and executing social media campaigns to increase engagement and followers.
Paid Social Media Ads: Set up and monitor paid social media campaigns, optimizing for reach, engagement, and conversions.
Performance Analysis: Track, measure, and report campaign performance (CPC, CTR, CPL, and ROAS) using analytics tools like Meta Ads Manager and Google Analytics.
Ad Copywriting: Write compelling ad copies and headlines tailored to drive clicks and conversions.
Competitor Research: Analyze competitors' ad strategies to identify trends and opportunities for improvement.
Hashtag & SEO Optimization: Research and implement effective hashtags and keywords to improve discoverability.
Competitor Analysis: Monitor competitors' social media activities to identify opportunities and areas for improvement.
Crisis Management: Handle negative comments or PR issues professionally and in line with company policies.
Tool Proficiency: Use tools like Hootsuite, Buffer, Canva, and other social media management platforms effectively.
Goal-Oriented: Meet KPIs such as follower growth, engagement rates, and website traffic from social media.
Requirements
Skills and Qualifications:
Bachelor’s Degree in business administration, marketing, or relevant field.
1-2 years of experience as a Social Media Executive or similar role.
Strong understanding of major social media platforms, including their algorithms and best practices.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creativity and a keen eye for asthetics and detail.
Knowledge of SEO, digital marketing, and branding principles is a plus.
Bachelor's degree in Marketing, Communications, or a related field is preferred
Benefits
Competitive salary
Opportunity to work with a dynamic team in a
forward-thinking organization.
Professional development and growth opportunities.
