SEO Specialist

Key Responsibilities:

1. SEO Strategy Development:
   • Develop and implement effective SEO strategies to improve organic search rankings and drive traffic.
     
   • Conduct keyword research and analysis to identify opportunities for growth.
     
2. On-Page Optimization:
   • Optimize website content, including meta tags, headings, URLs, and images, to ensure best SEO practices.
     
   • Ensure content is optimized for search engines and aligned with the latest SEO trends.
     
3. Off-Page Optimization:
   • Develop and implement link-building strategies to enhance domain authority.
     
   • Monitor and manage backlink profiles to ensure a healthy link structure.
     
4. Content Strategy:
   • Collaborate with content creators to produce high-quality, SEO-friendly content.
     
   • Develop content marketing strategies that align with SEO goals.
     
5. Technical SEO:
   • Perform technical audits to identify and fix issues affecting site performance.
     
   • Work with web developers to ensure SEO best practices are properly implemented on newly developed code.
     
6. Analytics and Reporting:
   • Monitor, track, and report on SEO metrics and KPIs, including traffic, rankings, and conversions.
     
   • Use tools like Google Analytics, Google Search Console, and other SEO tools to analyze performance.
     
7. Competitive Analysis:
   • Conduct competitor analysis to identify strengths, weaknesses, and opportunities.
     
   • Stay updated with the latest industry trends and algorithm updates.
     
8. Collaboration:
   • Work closely with the marketing team to align SEO strategies with broader marketing goals.
     
   • Collaborate with designers, developers, and content creators to ensure cohesive execution of SEO strategies.
     

Qualifications:

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
  
• Minimum of 3 years of experience in SEO.
  
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush).
  
• Strong understanding of search engine algorithms and ranking methods.
  
• Excellent analytical, organizational, project management, and time management skills.
  
• Strong written and verbal communication skills.
  
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  
• Knowledge of HTML/CSS and website administration.
  
• Familiarity with content management systems (CMS), particularly WordPress.
  

Preferred Qualifications:

• Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
  
• Certification in SEO, Google Analytics, or other related fields.