SEO Executive

As  SEO Executive at PakWheels.com, you’ll play a pivotal role in driving brand awareness, user acquisition, and retention through effective Search Engine Optimization strategies. You’ll be part of a dynamic SEO team, working closely with skilled SEOs while honing your skills in online advertising and contributing to our mission of establishing PakWheels as a top-of-mind brand in the automotive industry. This role is ideal for a passionate learner and a collaborative team player eager to grow in the field of SEO.

Responsibilities:

• Perform ongoing keyword research including discovery and expansion of keyword opportunities
• Research and implement content recommendations for organic SEO success
• Crunching numbers and conducting research to ensure SEO delivers the best ranking results
• Develop and implement link building strategy by building campaigns around increasing links to the site in the right places
• Research and analyze competitor advertising links
• Work with the development team to ensure SEO best practices are properly implemented
• Work with editorial and other marketing teams to drive SEO in content creation and content programming
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Weekly/Monthly reporting and formulating documents for the meetings
• Monitor the algorithms set by the search engines to keep up to date with changes

Qualifications:

• At least 2 year of professional experience 
• Have Bachelor’s degree from a reputable institution
• Strong grasp on Excel / Google Sheets and an understanding of HTML layout & structures
• Computer Science background + MySQL experience would be a big plus
• Strong understanding of on-site and off-site SEO
• Familiar with Google Analytics, Google Keyword Planner, and Google Search Console
• Familiar with Ahrefs/Moz/SEMrush or similar tools
• Strong communication skills
• Excellent copywriting and reporting skills
• Analytical mindset
• A can-do attitude showcasing willingness
• Strong time management skills
• A good team player

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.