Senior Manager, Frontline Portfolio PAR

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Job Description Summary:

Key Responsibilities

• Support Frontline managers to drive bottler alignment on the projects (both Integrated Marketing Experience campaigns and innovations) that s/he is (co)leading through key strategies, objectives, activity calendar, success metrics 
• Drive vertical integration of the projects he/she is leading through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with Integrated Marketing Experience, Customer commercial leadership team, Franchise Leadership and bottling partners’ teams. 
• Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, Integrated Marketing Experience Team, Customer commercial leadership team, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team. 
• Develop the idea, drive the system wide alignment (Idea, execution, Key Business Indicators, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market. 
• As the owner of the projects own direct marketing expense management and due diligence related with the projects s/he is leading and support frontline/senior frontline senior managers on the same. 
• Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs. 
• Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning 
• Provide input to localization and real-time amplification of Integrated Marketing Experience campaigns within the region and/or participate in agile development of market-level integrated marketing communications campaigns 
• Manage brand activation at the field level, including point of sale activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers  
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers 

Role Requirement

• 4 Years Marketing activation and leadership experience
• Experience working in cross-functional and cross-geographical teams is preferred 
• Ability to work collaboratively within the team (FL, Cat, IMX) and across functions (Customer commercial leadership team, Franchise, technical) to execute projects 
• Ability to develop relationships with key bottlers and coordinate details (calendars, metrics) of local activation with bottlers 
• Ability to lead activation agencies to bring agreed upon plans to life on time 
• Ability to analyze market and industry trends, consumer insights and identify market opportunities 
• Business, commercial and financial acumen 

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.