Senior Content Writer

We Show The World What People Want. Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet. We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

• Write and edit product-based marketing bullets and other content types tailored for the US market.
• Work highly independently in the area of responsibility to prioritize, structure, and resolve all incoming tasks.
• Completing writing projects related to product features and benefits.
• Meeting deadlines and following content requirements in terms of style and project specifications.
• Revising content whenever customers or clients request changes.
• Helping create style guides or suggesting changes to ensure content is consistent and clear.
• Working with PMG, CSMs and external customers to define content requirements.
• Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding and style.
• Conducting research on any given topic, staying up to date on industry trends to support content development.
• Editing already written Features and Benefits Bullets for optimizing content to ensure voice, grammar and style is on point.
• Writing engaging Features and Benefits Bullets for different catalogs e.g. IT, CE, Office Supplies and 20+ other
• Identifying gaps in FBBs content and recommending enhancements.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
•  Distilling complex concepts and language into content that is easily understood.

• Fluency in English (both written and spoken), with near-native proficiency.
• Impeccable use of grammar, punctuation, and spelling.
• Strong attention to details.
• Ability to meet tight deadlines.
• Creative and strategic-thinking skills.
• Proficiency in web-based research and SEO best practices.
• A track record of success in a writing position such as copywriting or content creation.
• Proofread and edit content to ensure clarity, grammar, and tone are consistent with brand guidelines.
• Knows how to produce website content, landing pages, social media posts, and product pages.
• Good time management abilities, such as the ability to set priorities, plan ahead and change course as needed.
• Ability to collaborate with SMXs and receive and give feedback.
• Compelling writing style, voice, and tone.
• Experience using content management systems.
• Positive attitude and a willingness to learn.
• Should have a portfolio of relevant writing sample
• At least 4-5 years Experience as a Senior Content writer or a similar position
• Bachelor's degree in a related subject, such as marketing, journalism English, or communications.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion