Job Purpose
As a Senior Brand Manager HCP Marketing, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the country.
Education, Experience & Skills
Bachelor’s Degree, MBA Preferred
5+ years in pharma, healthcare, or related industry
In-depth knowledge of marketing products or services
Well-developed influencing and negotiating skills.
Thrives in a fast-paced, dynamic environment; feels driven to conquer uncharted territory.
Extensive HCP marketing experience
Ability to negotiate with and influence stakeholders including more senior.
Drive for performance and ability to act independently through creative thinking, problem solving and ability to work under pressure and meet deadlines.
Optimistic team player excited to deliver in a role with purpose.
Experience collaborating with cross-functional teams to deliver strong outcomes.
Ability to define, track, analyze key performance measures and make data-driven decisions.
Understanding of the changing digital environment particularly how this can impact our strategy.
Drive for performance, discipline on execution & tracking results & meet deadlines.
Strong governance mindset: able to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.
Key Responsibilities
Drive the HCP Marketing strategy to achieve business objectives.
Prepare HCP marketing business plans (strategic and operational)
Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to country.
Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology.
Develop the end-to-end portfolio marketing customer experience plan with cross functional team’s input based on available data and channel mix deliverables.
Partnering with cross functional and sales teams and support them on tactical deployment and execution of marketing plans.
Liaise with the cross functional team to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook.
Assess opportunities for new products and launch new products to maximize profitability.
Conduct market research to uncover potential business opportunities in the market and ensure commercial viability.
Ensure that all marketing activities adhere to promotion and marketing code to achieve performance with integrity.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Contact information:
You may apply for this position online by selecting the Apply now button.
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