Company Description
The pandas have embarked on an inspiring journey to serve “Meal for Every Table.” This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.
Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a “Senior Assistant Manager, Growth” and play your part in the “Marketing Domain.”
On this journey, you will report to “Senior Manager, Growth”.
Job Description
Growth Strategy & Execution
- Support the development and execution of the overall growth strategy to increase customer acquisition, retention, and order frequency.
- Identify key growth levers and implement strategies to maximize business impact.
- Work with cross-functional teams (marketing, product, operations) to align growth initiatives with business objectives.
Performance Analysis & Optimization
- Analyze key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and retention rates.
- Monitor and report on the performance of growth campaigns, providing actionable insights and recommendations.
- Optimize customer journeys through data-backed experiments (A/B testing).
Campaign Management
- Plan and execute user acquisition and retention campaigns across multiple channels (digital, CRM, social, push notifications).
- Collaborate with the creative and content teams to develop effective communication for campaigns.
- Manage the budget for growth campaigns, ensuring optimal allocation and ROI.
Customer Insights & Market Trends
- Conduct market research and competitor analysis to identify opportunities for growth.
- Leverage customer insights to create targeted strategies for improving customer engagement and loyalty.
- Stay updated on industry trends and best practices to enhance foodpanda’s competitive positioning.
Qualifications
- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- 4 or more years of experience in growth, performance marketing, or digital marketing (preferably in e-commerce, tech, or FMCG).
- Strong analytical skills with proficiency in Excel, Google Analytics, and other data tools.
- Experience with CRM platforms (e.g., Braze, Clevertap) and performance marketing tools (e.g., Facebook Ads, Google Ads).
- Excellent project management and communication skills.
- Ability to work in a fast-paced, dynamic environment and manage multiple priorities.
- Proactive, results-driven, and highly adaptable.
Additional Information
What does your playfield look like?
- We work in a flexible but fast paced environment.
- We start and end with customers to deliver exceptional service.
- We love to innovate, prioritize, decide, and deliver.
- We love what we do, and we don’t rest until our targets are achieved.. So if you’re also someone who is driven until the dream is achieved, come join us.
