Product Marketer

We are seeking a creative and results-driven Product Marketer to drive the marketing strategy and execution for our products. As a Product Marketer, you will play a critical role in understanding the market, crafting compelling narratives, and developing marketing campaigns that drive customer acquisition and product adoption.
Responsibilities:

1. Market Research and Analysis
   

   
   
   • Conduct market research to understand customer needs, competitor strategies, and industry trends.
     
   • Identify target audience segments and develop customer personas.
     

2. Product Positioning and Messaging
   

   
   
   • Create clear, compelling, and differentiated product positioning and messaging.
     
   • Work with design and content teams to produce product-focused marketing materials.
     

3. Marketing Campaigns and Launches
   

   
   
   • Develop and execute go-to-market strategies for product launches.
     
   • Plan and manage campaigns across digital, social, email, and other channels.
     

4. Collaboration with Cross-Functional Teams
   

   
   
   • Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives.
     
   • Provide the sales team with training and enablement materials, including product briefs, FAQs, and competitive analyses.
     

5. Performance Tracking and Optimization
   

   
   
   • Monitor and report on campaign performance and key metrics (e.g., conversion rates, customer acquisition cost).
     
   • Optimize strategies and campaigns based on data insights.
     

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
  
• Proven experience (2-5 years) in product marketing, brand management, or a similar role.
  

Skills:

1. Marketing Expertise
   

   
   
   • Strong understanding of digital marketing channels and tactics.
     
   • Familiarity with tools like Google Analytics, HubSpot, or similar.
     

2. Communication Skills
   

   
   
   • Exceptional written and verbal communication skills.
     
   • Experience in crafting compelling product stories and marketing materials.
     

3. Analytical Skills
   

   
   
   • Ability to interpret data, draw insights, and make data-driven decisions.
     
   • Proficiency in using data visualization tools
     

4. Technical Knowledge
   

   
   
   • Familiarity with the product development lifecycle and agile methodologies.
     
   • Basic understanding of UX/UI and product design principles.
     

5. Soft Skills
   

   
   
   • Highly organized and detail-oriented.
     
   • Strong interpersonal skills for collaboration with cross-functional team
     

Preferred Qualifications:

• Experience in SaaS or tech product marketing.
  
• Knowledge of tools like Jira, MIRO & Figma
  
• Basic understanding of SEO, SEM, and social media advertising.
  

Key Attributes:

• Strategic thinker with the ability to execute tactically.
  
• Passion for technology and innovation.