Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to lead and execute paid advertising campaigns across all digital platforms. The ideal candidate will have expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other paid media channels to drive lead generation, brand awareness, and customer acquisition.

• Plan, create, and optimize performance marketing campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, and other platforms.
  
• Develop and manage PPC, display, search, retargeting, and paid social media campaigns.
  
• Continuously analyze and optimize ad copies, visuals, landing pages, and conversion funnels.
  

• Conduct A/B testing on ad creatives, headlines, CTAs, and targeting strategies.
  
• Optimize campaigns based on CTR, CPC, CPA, ROAS, and conversion rates.
  
• Implement lookalike audiences, custom audiences, and interest-based targeting to maximize reach and engagement.
  

• Track and analyze ad performance metrics using Google Analytics, Facebook Business Manager, Google Ads Manager, and other analytics tools.
  
• Provide weekly and monthly performance reports with insights and recommendations.
  
• Adjust strategies based on real-time campaign data and market trends.
  

• Manage and allocate advertising budgets across different platforms for maximum ROI.
  
• Optimize ad spend efficiency to generate high-quality leads at a lower cost.
  
• Identify opportunities to scale successful campaigns while minimizing waste.
  

• Conduct competitive research to understand industry trends and best practices.
  
• Stay updated on new ad formats, platform updates, and algorithm changes.
  
• Experiment with new advertising platforms and strategies to expand reach.
  

Education: Bachelor’s/Master’s degree in Marketing, Business, Digital Media, or a related field.
Experience: 3-5 years in performance marketing, digital advertising, or paid media management.
Skills & Expertise:

• Proven experience managing paid campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
  
• Strong knowledge of Google Analytics, Facebook Pixel, Conversion API, and UTM tracking.
  
• Expertise in keyword research, audience segmentation, and retargeting strategies.
  
• Experience with Google Tag Manager (GTM) and event tracking.
  
• Ability to analyze large datasets and generate actionable insights.
  
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
  
• Familiarity with email marketing and automation tools is a plus.