Performance Marketing Manager

Position Overview:
We are seeking a data-driven Performance Marketing Manager to lead and grow our digital marketing strategies. The ideal candidate will have a proven performance marketing track record and manage campaigns across various digital channels to drive customer acquisition.
Key Responsibilities:
Planning & Campaign Management

• Implement comprehensive performance marketing strategies to achieve business objectives.
• Oversee and manage digital marketing campaigns across multiple channels, including paid search, display, social media, and programmatic channels.
• Manage the performance marketing budget to ensure target achievement, optimal spending, and CPA achievement.

Analytics and Reporting

• Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.
• Drive recurring optimization cycles and lead a team of analysts to ensure strong performance output.
• Analyze campaign performance data to derive actionable insights.

Affiliate Marketing Management

• Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue.
• Identify and onboard new affiliate partners to expand the program.
• Monitor affiliate performance, analyze data, and provide actionable insights to improve ROI.
• Collaborate with internal teams to create compelling promotional materials and campaigns.

Fraud Prevention & Detection

• Monitor affiliate activities to identify and prevent fraudulent behavior, such as cookie stuffing, fake leads, click fraud, and unauthorized traffic.
• Implement fraud detection tools and techniques to safeguard the affiliate program.
• Conduct regular affiliate traffic and conversion audits to ensure program terms compliance.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field; master's degree preferred.
• Minimum of 5 years of experience in performance marketing or marketing.
• Preferably some sort of affiliate marketing background
• Familiarity with fraud detection tools (e.g., mFilterit, Protect360).
• Strong analytical skills and experience with marketing analytics tools (AppsFlyer, GA4, Tableau).
• Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Exceptional communication and presentation skills.
• Creative thinking and problem-solving abilities.
• A proactive and results-oriented mindset.