We are looking for "PERFORMANCE MARKETING MANAGER". having experience of 4 -5 years.
- Lead and manage digital marketing campaigns across various channels (Google Ads, Facebook/Instagram, etc.) to drive e-commerce growth.
- Optimize paid media strategies to improve key performance metrics (ROI, CTR, CPC, conversion rates)
- Develop and implement data-driven marketing strategies that align with the company's goals and target audience.
- Analyze campaign performance and provide actionable insights to improve future campaigns and tactics.
- Collaborate with the creative, product, and e-commerce teams to ensure marketing efforts are aligned with product launches and seasonal campaigns.
- Monitor emerging digital marketing trends and platforms to stay ahead of the competition.
- Manage the marketing budget to ensure maximum return on investment across all digital channels.
- Conduct A/B testing and landing page optimizations to continually improve marketing performance.