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About the job Performance Marketing Manager

Role Specifications:


  • Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimization.
  • Performs analysis and provides insights for paid channels to understand what marketing channels are the most effective.
  • Supports testing and optimization of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
  • Tests, measures and optimizes different approaches to improve customer acquisition through paid campaigns.
  • Works closely with marketing managers in multiple countries to gather market insights and come up with suggestions to improve paid campaigns performance.
  • Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Skills Requirements:


  • Successful track record to drive revenue, user acquisition, and brand awareness.
  • Experience of managing Meta & Google search campaigns in multiple countries.
  • Experience in building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • Possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive campaign ROI up.
  • Prove track record of improving ROI and conversion rates Meta and Google Search, Performance Max campaigns.

Experience Requirements:


  • Minimum 2 years of relevant experience in a Digital Marketing Manager.

Education Requirements:


Bachelors Degree


Location:


Remotely working Pakistan Standard time Full time (Monday to Friday)




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