We are seeking an enthusiastic and skilled Organic Channels Executive to join our marketing team. The Organic Channels Executive will be responsible for managing and optimizing our organic digital channels to drive brand awareness, engagement, and growth. This role focuses on leveraging SEO, content marketing, social media, and other organic strategies to achieve our marketing goals.
Key Responsibilities:
SEO Management: Develop and implement effective SEO strategies to improve search engine rankings and drive organic traffic. Conduct keyword research, optimize on-page and off-page SEO elements, and monitor SEO performance.
Content Strategy: Collaborate with the content team to create and distribute valuable, relevant, and consistent content across organic channels. Ensure content is optimized for search engines and aligns with brand messaging and audience interests.
Social Media Management: Oversee and manage social media channels, including content creation, scheduling, and engagement. Develop social media strategies to increase brand visibility, follower growth, and user engagement.
Analytics and Reporting: Monitor and analyze performance metrics across organic channels, such as website traffic, social media engagement, and content effectiveness. Provide regular reports and insights to optimize strategies and achieve targets.
Audience Engagement: Develop and implement strategies to engage with audiences organically. Respond to comments, messages, and interactions on social media and other digital platforms to foster community and build relationships.
Market Research: Stay up-to-date with industry trends, algorithm changes, and competitor strategies. Apply insights to enhance organic channel performance and maintain a competitive edge.
Collaboration: Work closely with the marketing team, including designers, copywriters, and digital strategists, to ensure cohesive and effective organic marketing campaigns.
Content Optimization: Regularly review and update existing content to improve performance and relevancy. Implement best practices for content optimization and user experience.