Marketing Operations Lead

9D Technologies is at the forefront of app and game publishing, delivering innovative and engaging mobile experiences to users around the globe. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology. We are seeking an experienced and data-driven Marketing Operations Lead to join our dynamic team. This role will oversee the user acquisition (UA) and monetization functions for our diverse portfolio of 100+ apps and games, ensuring that revenue targets are consistently met or exceeded.

Responsibilities:

• Develop and execute comprehensive strategies for user acquisition and monetization to meet the company’s revenue goals.
• Collaborate with the Head of Marketing, UA and monetization teams to set and monitor KPIs for UA and monetization performance.
• Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
• Streamline UA Strategy in collaboration with UA Lead across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity and app store optimization (ASO).
• Allocate and oversee UA budgets to maximize cost-effectiveness and scalability.
• Oversee and align experiments to improve CPI and ARPDAU.
• Regularly monitor, analyse, and report on campaign metrics (CPI, ROAS, LTV, Payback Period) to guide decision-making.
• Oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.
• Partner with Monetization Lead to optimize ad placements, fill rates, and eCPM.
• Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
• Analyse user behaviour to identify and address bottlenecks in the monetization funnel.
• Drive analytics and measurement projects to improve UA and monetization decision-making.
• Oversee the selection, implementation, and maintenance of analytics and tracking tools (e.g., Adjust, Adapty, Firebase)
• Ensure timely delivery of analytics projects, collaborating with data teams and external vendors when necessary.
• Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies are aligned with product goals.
• Build, mentor, and manage a high-performing UA and monetization team.
• Present performance insights and recommendations to senior leadership.