Manager Martech

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role
The Careem Martech team is focused on delivering timely and relevant communication to the right customers, ensuring each message aligns with their needs and preferences. As a key part of the growth lever, we enable teams to plan and deliver the right offers and achieve scalable growth. We provide the ideal nurturing and challenging environment to achieve our ambitious goals. 
 
What you'll do

• Lead Marketing Automation Initiatives: Design and scale initiatives to automate marketing operations, improving efficiency and enabling scalability across campaigns.
• Optimize Channel Performance: Monitor the performance of various marketing channels, identify areas for improvement, and make necessary interventions to optimize outcomes.
• Lead Central Martech Projects: Drive the design, execution, and performance tracking for key martech initiatives, ensuring they are aligned with broader business goals.
• Ensure Data Availability & Accessibility: Ensure that critical marketing data is readily available and easily accessible to growth and marketing teams for tracking and analyzing campaign performance.
• Develop Dashboards and Real-Time Triggers: Build and maintain dashboards and ETL processes to track performance across multiple channels, while also setting up real-time triggers to provide instant insights and data-driven recommendations to the marketing team.
• Incrementality Tracking and ROI Optimization: Implement and manage processes for tracking the incrementality of marketing efforts, ensuring that the true impact of campaigns is measured accurately. Focus on optimizing return on investment (ROI) by analyzing performance data and making data-driven recommendations for future strategies.

What you'll need

• Bachelor’s degree in Computer Science or a related field.
• Proven experience in marketing analytics, or martech roles.
• Strong background in tracking and optimizing marketing channel performance. Experience with data integration, ETL processes, and working with marketing data sources.
• Familiarity with marketing tools and platforms (e.g.,Braze, Clevertap, Moengage).
• Familiarity with customer data platforms (CDPs) and multi-channel marketing analytics.
• Proficiency in building dashboards using tools like Tableau, Power BI, or similar. 
• Experience in SQL, Python, or other data processing languages.
• Knowledge of ETL pipelines, data warehousing, and working with large datasets.
• Strong analytical mindset, with the ability to interpret data and provide actionable insights.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.