Manager, Marketing and Communications
Department: Aga Khan University - Institute for Educational Development (AKU-IED)
Organization: Aga Khan University
Location: Karachi, Pakistan
Position Type: Full-Time
Aga Khan University (AKU), chartered in 1983 as Pakistan's first private international university, is committed to the provision of education, research and health care of international standard relevant to Pakistan and the region. The affiliated Aga Khan University Hospital has well-equipped investigative services and provides state-of-the-art clinical facilities.
The Aga Khan University Institute for Educational Development (AKU-IED) is seeking an experienced and dynamic individual to lead its marketing and communications efforts. This is an exciting opportunity to play a pivotal role in enhancing the visibility of a leading institution dedicated to advancing educational development in Pakistan and beyond.
As an equal opportunity employer, AKU believes in promoting a diverse and inclusive culture and is committed to adopt appropriate standards for safeguarding and promoting a respectful relationship with and between diverse workforce of its faculty, staff, trainees, volunteers, beneficiaries, wider communities, and other stakeholders with whom it works, including children and vulnerable adults and expects all employees/trainees and partners to share this commitment.
Key Responsibilities:
- Brand Management: As brand custodian, present the Institute as a learning hub for educational leaders, researchers, teachers and policy makers across all communication channels;
- Strategic Stakeholder Engagement: Cultivate and sustain partnerships with internal and external stakeholders, including media, to strengthen institutional visibility. Collaborate with outreach, professional development centres, and graduate programme office to develop targeted strategies;
- Digital Communication: Oversee AKU-IED’s digital presence, leveraging social media and analytics tools to optimise engagement. Manage content calendars, ensuring dynamic and impactful digital outreach;
- Content Creation: Develop engaging content for website, brochures, newsletters, press releases, and institutional reports, ensuring alignment with the Institute’s mission and strategic objectives;
- Internal & External Communication:Work with the Dean and senior leadership to create and implement communication strategies that integrate seamlessly across departments, including the promotion of various institutional events;
- Policy Advocacy and Public Education: Based on institutional priorities, advocate for policy change and promote critical educational ideas in society at large.
Requirements:
To succeed in this role, you must have:
- A Master’s degree in marketing, Communications, Media Sciences, or a relevant field from an HEC-recognized or reputable international university;
- At least 7 years of experience in a similar role within a reputable organization. Prior experience in higher education or the development sector will be preferred;
- Proven ability to lead and manage teams and collaborate effectively with internal and external stakeholders;
- Demonstrable experience of digital communications, content creation, and social media platform management.
Key Skills and Competencies:
- Creativity in developing and implementing communication strategies;
- Proficiency in social media management, web design basics, and analytical tools for monitoring communication impact;
- Excellent interpersonal skills and ability to nurture partnerships;
- Exceptional writing, editing, and proofreading skills in English and Urdu;
- Ability to analyze and synthesize information to craft compelling narratives;
Comprehensive employment reference checks will be conducted.
