Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Manager, Area MarketingOverview
Mastercard is looking for a Manager, Area Marketing in Pakistan, to drive the iconic ‘Priceless’ communication platform, driving transformation in initiatives, and design disruptive solutions that fuel the business, build the brand and create competitive advantage in the cluster. The ideal candidate is passionate about brand and activation, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset.
Working closely with the Country Manager Pakistan and Divisional Marketing Head, this marketing position plays a key role in planning and executing marketing initiatives from brand initiatives to partner marketing, closely working with our issuing banks and locally relevant merchants to drive brand preference and usage of Mastercard in Pakistan.
Role
• Develop and execute local marketing plans, including advertising, promotions, sponsorships, market research, etc. ensuring all initiatives are both locally relevant and in alignment with country/cluster, divisional, regional and cross functional priorities
• Manage end-to-end marketing projects by mastering product knowledge and detailed project timelines tracking and prioritizing brand initiatives to ensure delivery of project milestones on time & on budget, while owning communication to broader organization
• Partner marketing is a critical aspect to the role whereby the candidate is expected to work closely with issuing banks and key merchants in Pakistan advocating Mastercard brand
• Coordination and execution with agencies (creative- media- market research- suppliers)
• Measure campaign performance and make recommendations based on results
• Collecting and analyzing market data such as competitor review and industry activities to ensure our marketing activities are market relevant and insightful
• Manage marketing budget including preparing monthly and annual budget forecasts and ensure full compliance with Mastercard rules and policies
• Support Marketing function on key strategic imperatives of: RFP’s, Events, New partnership engagements, as well as on an ad hoc basis.
All About You
The ideal candidate for this position should:
• Demonstrable experience of defining and executing successful end-to-end marketing campaigns with partners and/or external stakeholders
• Ideally from FMCG and/or Telco background with the knowledge of working with global brands and successfully adapting to local environments
• Entrepreneurial mindset, ability to present innovative solutions and move in agile manner
• Ability to leverage multiple sources of data to identify insights, draw conclusions and recommend effective actions
• Highly articulate with excellent communication skills (both verbal and written)
• Confident in managing communication between key stakeholders (internal and external)
• High level of attention to detail with great analytical and budget management skills
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
