ISP Brand & Communications Lead- Role Profile
Purpose of Role The main purpose of the role is to drive various marketing initiatives, enhance school communications and increase overall brand pull to drive admission growth across the ISP schools in India.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
ISP Brand & Communications Lead - Key Responsibilities
•
Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations.
•
Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India.
•
Developing new GTM campaigns – involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved.
•
Managing lead nurturing through creation of effective and customized marketing content.
•
Working with school marketing teams to support and guide their ATL and BTL Market activation efforts.
•
Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle.
•
Managing Brand’s Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools.
•
Working with School communication managers to ensure the schools’ communication channels (social media, newsletter, website) are effectively managed and audited.
•
Driving the PR and media outreach efforts at school in co-ordination with school communication managers.
•
Ensuring global ISP best practices are communicated and followed by all schools in India Region across various customer touch points.
•
Creating and managing the central ISP India social media handles, newsletter, and other central brand building activities & initiatives.
Skills, Qualifications and Experience
•
Education: MBA with specialization in Marketing preferred.
•
5 to 6 years work experience in related field of Marketing, Branding, and communications.
•
Knowledge of digital marketing domain and performance analytics.
•
Strong content writing skills and experience in handling PR work.
Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. ISP Leadership Competencies for management / leadership roles only; include either 1-7 for middle leadership / people manager roles (i.e. job grade 4) or 1-14 for senior leader roles (typically job grades 3, 2 and 1)
You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.
1.
Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
2.
Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
3.
Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
4.
Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
5.
Resilience. Can deal with setbacks and challenges calmly and effectively.
6.
Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
7.
Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles.
8.
Leading & Inspiring Others. Supports, encourages and inspires students, colleagues and teams so that they give their best.
9.
Understanding People. Is a very good judge of talent, can objectively articulate the strengths and motivations of people inside or outside the organisation.
10.
Influencing & Communication. Consistently informs, influences and inspires students, parents and colleagues through timely and effective communication.
11.
Agile. Responds and adapts to changing circumstances; manages and solves problems by providing solutions in a climate of ambiguity.
12.
Strategic, Commercial & Financial Awareness. Has the ability to apply understanding of the business and industry to improve effectiveness and profitability.
13.
Planning & Decision Making. Makes decisions on the best course of action and then plans, organises, prioritises and balances resources to achieve the desired outcome.
14.
Diversity & Equity. Has the sensitivity, awareness and skill to understand the values, behaviours, attitudes and practices across cultures that supports all children and adults to learn and work effectively.
ISP Commitment to Safeguarding Principles (must be included on all role profiles)
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.