About X UP Digital
X UP Digital is a fast-growing e-commerce company that owns and operates a portfolio of Amazon-first and DTC consumer brands. Our mission is to acquire and grow beloved niche brands through creative branding, innovative products, and world-class digital marketing. We’re now expanding our focus to scale our brands beyond Amazon into DTC, social, and emerging marketplaces—and we’re looking for a marketing leader who can drive that next stage of growth.
Position Overview
We are seeking a strategic, creative, and execution-focused Head of Marketing to lead and scale the off-Amazon growth strategy for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across email marketing, Shopify sales, CRO, influencer marketing, paid media, and social content strategy.
You’ll work cross-functionally with creative, product, operations, and the Amazon team—but your focus will be on leading non-Amazon marketing channels and building sustainable growth across our DTC ecosystem.
Key Responsibilities🧭 Marketing Strategy & Leadership
- Own and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces.
- Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable.
- Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
🛒 DTC Website Growth (Shopify)
- Develop and execute strategies to drive qualified traffic and increase conversion rates across our Shopify stores.
- Lead the CRO strategy including landing page optimization, split testing, and site merchandising.
- Oversee development of customer journeys, post-purchase flows, and retention strategies.
💬 Email, CRM & Retention
- Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation (Klaviyo or similar).
- Drive customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies.
📱 Paid Media & Influencer Growth
- Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels.
- Build and scale influencer and affiliate programs that deliver real performance, not just content.
- Collaborate with Creative to test and iterate on ad creative performance.
📈 Analytics, Reporting & Optimization
- Define key marketing KPIs, dashboards, and reporting cadences.
- Use data to identify scalable growth opportunities and adjust budget allocation accordingly.
- Work with finance and operations to forecast marketing spend vs. return and profitability.
🤝 Team Management & Hiring
- Lead and mentor a growing team of channel specialists, content creators, and media buyers.
- Collaborate cross-functionally with the Amazon and product teams but retain ownership of all off-Amazon growth channels.
- Evaluate external agencies or freelancers as needed and ensure ROI-positive partnerships.
