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About the job Google Ads Specialist - (Night Shift)

Digital Advertising Specialist


Client Company Introduction:


Our client is a blend of Digital plus Analytics, meaning its more than a click generator. That means they enable their clients to make informed decisions with in-depth marketing data that impacts their bottom line.


They're not just a Marketing Agency. They are your True Marketing ROI partner that acts as an extension of your team to empower you to make data-driven decisions for your business growth.


Responsibilities


  • Identify problems and deficiencies and implement solutions promptly


  • As online advertising performance is extremely important to the success of our client's businesses, this position will play a massive role in driving business growth and success, internally and externally
  • You are responsible for implementing and managing paid advertising strategies for clients assigned by your manager
  • Suggest improvements for process and productivity optimization


  • Understand the client's industry and needs and set goals for monthly meetings


  • Research and present the Digital Marketing plan to clients


  • Collaborate & Share research with team members for Ad copy, Graphic design, etc


  • Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client


  • Set up new campaigns, tracking and performing daily/weekly/monthly ads account management tasks on Google Ads, Bing Ads, Meta Ads, etc.


  • Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics


  • Develop campaign structure and ad groups


  • Creation and suggestions on graphical banner ads and other text ads.


  • Identify performance targets, project milestones, resource needs, etc


  • Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company


  • Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis


  • Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals


  • Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans


  • Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages


  • Work on different bid strategies employed at the campaign, ad group, & keyword levels
  • Analyze campaigns and provide actionable optimization recommendations


  • Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc


  • Setup and recommend re-marketing campaigns


  • Integrate third-party online call-tracking software for conversion analytics


  • Create Conversion Tracking for all client campaigns and monitor the conversion rate


  • Set up events for the website's different sections to analyze users behavior


  • Stay updated with new trends, and find avenues to increase conversions, revenue, and sales for our clients


  • Collaborate with teams and plan digital marketing campaigns for Digilatics


The Requirements:


  • 2+ years of experience as Paid Search/Paid Social specialist or a similar role


  • Expert Proficiency with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Tag Manager, etc...
  • 2+ years of experience with planning and implementing a successful Paid Search and Paid Social Strategy
  • 2+ years of experience in web analytics, marketing, tracking, and business development
  • Experience with A/B testing and other testing metrics


  • Ability to analyze data and provide evidence-based recommendations


  • Sense of ownership and pride in your performance and its impact on our client's key business outcomes


  • Critical thinker with excellent problem-solving skills


  • Expert in setting up conversion tracking and able to report the real ROI


  • Expert in research on Ahrefs/Semrush, etc., various resources for campaign planning


  • Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights
  • Strong communication skills, ability to prepare and present campaign reports to clients
  • Stay up to date with the latest digital marketing trends and best practices


  • Team player and able to grow into a leadership role


  • Excellent time-management skills


  • Excellent interpersonal and communication skills


Other Details:


Experience: 2-4 years
Salary: Market Competitive
Location: Lahore


About HR Ways:
"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."




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