Job Title: Google Ads Expert
Position Type: Contract, Full-Time, Remote
About Pavago:
Pavago is looking for a Google Ads Specialist to join our team. The ideal candidate would be an A-player when it comes to running campaigns and driving results. Who can drive our digital marketing efforts and help us reach more customers through effective online advertising
Responsibilities:
- Campaign Setup: Design, launch, and manage comprehensive Google Ads campaigns tailored specifically for home services. This includes selecting appropriate campaign types, setting objectives, and configuring ad groups for optimal targeting and reach.
- Industry-Specific Google Ads Experience: Leverage experience in managing Google Ads campaigns for industries such as plumbing, home services, roofing, general contracting, or electrical services to ensure highly-targeted campaigns that drive qualified leads and conversions in these sectors.
- Keyword Research: Conduct detailed keyword research to identify high-performing keywords and phrases relevant to our home services. Use tools like Google Keyword Planner to find terms that will drive the most qualified traffic.
- Ad Creation: Develop compelling and creative ad copy, visuals, and extensions that capture attention and drive user engagement and conversions. Ensure ads are aligned with campaign goals and target audience needs.
- Bid Management: Implement and continuously refine effective bidding strategies to maximize return on investment. Adjust bids based on performance data, competitive analysis, and budget constraints.
- Optimization: Continuously monitor campaign performance metrics, such as click-through rates, conversion rates, and cost-per-click. Make data-driven adjustments to improve ad relevance, landing page quality, and overall campaign effectiveness to meet and exceed KPIs.
What Makes You a Perfect Fit:
- Creativity and Communication: You possess a knack for creativity and effective communication, leveraging these skills to craft compelling digital marketing campaigns that resonate with target audiences and drive results.
- Continuous Learning: Your dedication to continuous learning ensures you stay up-to-date with the latest trends and best practices in digital marketing, particularly in Google Ads, landing page design, funnel optimization, and website maintenance.
- Leadership Skills: You demonstrate leadership abilities by effectively coordinating project teams and ensuring alignment with campaign objectives, driving projects forward with precision and efficiency.
- Industry Knowledge: With a solid understanding of digital marketing principles and methodologies, you excel in leveraging Google Ads, creating engaging landing pages, designing effective sales funnels, and maintaining websites to achieve marketing goals.
- Problem-Solving Abilities: Your strong problem-solving skills enable you to identify challenges and obstacles in digital marketing campaigns, develop innovative solutions, and implement strategies to overcome them effectively.
- Attention to Detail: Your meticulous attention to detail ensures accuracy in campaign implementation, from optimizing Google Ads campaigns to designing seamless user experiences on landing pages and websites.
- Collaboration and Teamwork: You thrive in collaborative environments, working closely with cross-functional teams to execute digital marketing initiatives and achieve shared objectives through effective teamwork and communication.
Required Experience & Skills:
- Industry-Specific Google Ads Experience: Leverage experience in managing Google Ads campaigns for industries such as plumbing, home services, roofing, general contracting, or electrical services to ensure highly-targeted campaigns that drive qualified leads and conversions in these sectors.
- Technical Proficiency: Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics and landing page builders.
- Essential Abilities: Proven ability to strategize and execute digital marketing initiatives, ensuring alignment with business objectives and delivering results with precision and efficiency. Strong analytical skills, including the ability to interpret data, identify trends, and optimize campaigns for maximum performance. Excellent communication skills, both verbal and written, to effectively convey campaign strategies, insights, and recommendations to internal teams and clients.
What Does a Typical Day Look Like?
A typical day starts with checking Slack for instructions or updates on new campaigns. The candidate clarifies any questions with team members before conducting research to gather insights for setting up the new campaigns. They then set up these campaigns, ensuring all elements, such as ad copy, targeting, and bidding strategies, are correctly configured. The afternoon is spent optimizing existing campaigns by analyzing performance metrics and making necessary adjustments to enhance campaign performance. The day concludes with reviewing the work done and sending a brief report via Slack, summarizing accomplishments, insights, and any issues encountered.
Interview Process:
- Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
- Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
- Practical Assessment: Showcase your creative abilities through practical tasks relevant to the role.
- Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
- Background Checks: Conduct swift verification of your references and past employment details.
Ready to Apply?
If you're passionate about driving digital marketing success through effective leadership and strategic thinking, we want to hear from you. Join our team and become an essential part of our mission to deliver innovative solutions and exceed client expectations in Google Ads, landing pages, funnels, website maintenance, and design. Apply now and embark on a rewarding journey where your skills in Google Analytics and Call Rail, and your potential for growth is limitless.
