Description :
Grade Level: L1/L2
Location: Islamabad
Last date to apply: 14 Jan 2024
What is Expert Growth & Analytics?
Expert Growth and Analytics will be responsible for leveraging data insights, conducting in-depth analysis, and making insightful decisions to optimize user experiences and drive growth and engagement for ROX app. You will present recommendations for effective user acquisition/retention/engagement to key marketing and other stakeholders.
This position seamlessly integrates data-driven decision-making with a diverse set of product and digital analytics tools, encompassing campaign performance assessment, funnel creation, and detailed user journey mapping to uncover invaluable insights.
The role reports directly to the Head of Youth Segment - ROX
What does Expert Growth & Analytics do?
· Work on growth of Youth oriented ROX app, focusing on acquisition and retention strategies
· Creating and planning a variety of online campaigns across a range of digital channels
· Overseeing existing campaigns and making recommendations on how to optimize them
· Prepare social media marketing campaigns and strategize them such that they align with the business objectives
· Plan and execute online advertising campaigns using optimal media mix of social media, display, YouTube, search, programmatic and publisher platforms for brand building and product promotion
· Work closely with product owners, sales and brands team to develop product promotions, go-to-market strategy and communication for online mediums
· Collecting and analyzing customer, marketing, and web behavioral data.
· Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
· Start formulating plans for implementing growth hacking techniques for ROX
· Creating dashboards, data visualizations, and campaign and website performance reports.
· Reporting and Monitoring of major KPIs (MAU, revenue, retention etc) for all digital platforms
· Updating relevant stakeholders on performance of platforms on a weekly basis
· Development of business cases for feature development as well as marketing campaigns
· Target setting, achievement monitoring and tracking performance against respective targets for each month
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.
Requirements
What are we looking for and what does it require to be Expert Growth & Analytics ?
· 2+ years’ experience in product management, digital marketing, segmentation or analytics
· Bachelor's degree in marketing or a related field. [ Master is a plus ]
· Experience with analytical and reporting tools, including SQL, Tableau, Google Analytics, and Data Studio, Firebase, Bigquery, Excel, Mix Panel etc will be a plus
· Deep knowledge of digital marketing across social, display, and programmatic platforms.
· Strong analytical and strategic thinking skills.
· Ability to make data-driven decisions.
· Excellent interpersonal and collaboration skills.
· Strong communication and presentation skills
· Ability to manage budgets
Benefits
Why Join Jazz?
As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development.
As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 70+ million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.