Digital Marketing Director

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

As a Digital Marketing Director, you are responsible for planning, developing, implementing and managing the overall digital marketing strategy. You are also responsible for managing, guiding and training digital marketers and other marketing positions in the team.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  
• Certification(s): Not mandatory but certification in digital marketing is a plus.
  

Experience:

• 10+ years of experience in relevant fields and 5+ years of experience in a management role.
  

What We Offer:

• A wide range of challenging assignments, We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
  
• Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.
  
• Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
  
• A competitive compensation package, in line with your qualifications and experience.
  
• As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.
  

Responsibilities:

• Strategy: Lead development of strategy for brand and all campaigns and support annual brand marketing plans including business objectives.
  
• Putting Insights into Action: Leverage existing consumer research to identify trends in Customer behavior to capitalize on  opportunities. Monitor the short- and long-term health of the brand by translating insights into action plans. Conduct in-depth market and brand analysis to fully understand business performance and enable the development of brand growth strategy. Maintain full understanding of the competitive environment to assess the impact on business. Identify research needs and have the ability to interpret results to identify opportunities.
  
• Strong Analytics: Responsible for utilizing a diverse set of information and data to develop recommendations for program/campaign development.
  
• Creativity: Develop multiple possible campaign directions based on insights, data points, and alignment with company strategy.
  
• Project Management and Execution: Manage all brand projects including, but not limited to, campaign strategy, POP execution, communication priorities (internal/external), and innovation. Lead development of creative briefs that give focused direction to Creative Services Team/agencies to develop world class programs that build equity and deliver results. Ensure integration of all elements of the marketing mix drives a cohesive and impactful message. Possesses solid project management skills from the planning stage to execution and post-mortem assessment in order to achieve brand objectives and goals.
  
• Skills & Capability Development: Coach, develop, and manage Digital Marketing Manager. Develop objectives, provide coaching, feedback, and guidance, and develop personal development and training plans.
  
• General Duties: Assists with overall marketing department goal planning, strategy and strategic initiatives, and calendar planning. Assist in the preparation and presentation of requested operation meetings when needed.
  
• Managing Stakeholders: Working with cross-functional teams to ensure timely execution/effective communication and deliver on brand objectives Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
  
• Deploying successful marketing campaigns from ideation to execution.
  
• Experimenting with various organic and paid acquisition channels.
  
• Demonstrate experience in planning and implementing marketing strategies.
  
• Continuously obtain knowledge and resources to ensure that the company remains at the forefront in the industry, applies the appropriate methods and approaches, provides leading-edge services and retains its competitive edge.
  
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
  
• Work with the other marketing teams, and other internal and external stakeholders.
  
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  
• Perform other relevant tasks as per requirement.
  

• Extensive knowledge of digital and online marketing services such as website development, SEO, PPC, social media, and various other online marketing tactics.
  
• Experienced in managing, leading, mentoring, and training teams.
  
• Extensive Leadership skills.
  
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  
• Good at building relationships.
  
• Solution-oriented and able to create trust with clients.
  
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
  
• Engaged and enthusiastic with high work capacity.
  
• Has a competitive insight and is powered by high esteem.
  
• Excellent communication skills.
  
• Excellent organizational skills.
  
• Excellent analytical and problem-solving skills.
  

• Competitive Salary
  
• Internet Allowance
  
• 2 x Eid Bonus [Up to 25% of Base Salary]
  
• Annual Bonus [Up to 50% of Base Salary]
  
• Medical Insurance
  
• EOBI
  
• OPD Allowance
  
• Provident Fund
  
• Gym Reimbursement
  
• National Holidays [All National Holidays]
  
• Marriage Leaves [Up to 1 Week]
  
• Annual Leaves
  
• Hajj and Umrah Leaves
  
• Maternity/Paternity Leaves
  
• Casual/Sick Leaves [8 Days/Year]