Design Lead

We are looking for a strategic Design Lead to oversee all aspects of graphic, digital, and UI/UX design. The ideal candidate will be responsible for developing and maintaining a strong visual identity across all platforms, ensuring high-quality, engaging, and conversion-driven designs for websites, social media, marketing campaigns, and branding materials.

• Lead and oversee all design projects, from concept to execution.
• Develop and maintain brand identity, visual guidelines, and creative assets.
• Collaborate with marketing, content, and product teams to align design with business goals.
• Ensure consistency and high-quality visuals across all digital and print materials.

• Create compelling marketing materials, social media graphics, brochures, presentations, and advertising creatives.
• Design engaging web pages, landing pages, and email templates with a focus on conversion optimization.
• Optimize images, videos, and visuals for various platforms (website, social media, paid ads, etc.).

• Oversee the design and enhancement of web and mobile user interfaces to ensure a seamless user experience.
• Conduct UX research, wireframing, and prototyping to improve website usability and conversions.
• Work with developers to implement responsive, visually appealing, and high-performing websites.

• Lead and mentor a team of graphic designers, UI/UX designers, and video editors.
• Manage multiple design projects, ensuring deadlines, quality, and creative direction are met.
• Review and provide feedback on designs to maintain high creative standards.

• Stay updated on design trends, tools, and best practices to bring fresh, innovative ideas.
• Experiment with AI tools, animations, and interactive designs to enhance user engagement.
• Ensure designs comply with SEO, accessibility, and digital marketing best practices.

Education: Bachelor’s/Master’s degree in Graphic Design, UI/UX, Fine Arts, Multimedia, or a related field.Experience:5+ years in graphic design, UI/UX, branding, or digital media, with at least 2 years in a leadership role.Skills & Expertise:

• Expert in Adobe Creative Suite (Photoshop, Illustrator, XD, After Effects, Premiere Pro, InDesign).
• Proficiency in UI/UX tools (Figma, Sketch, InVision, Adobe XD).
• Strong understanding of branding, typography, and color theory.
• Experience with website design (WordPress, Web flow, Elementor) and front-end basics (HTML, CSS) is a plus.
• Ability to analyze user behavior and optimize designs for engagement and conversions.
• Excellent project management and leadership skills.