Content Writer

As a Content Writer at CodeNinja Consulting, you will play a crucial role in shaping our brand voice and enhancing our digital presence. You'll be responsible for crafting compelling case studies, engaging blogs, informative whitepapers, and persuasive web page content. Your work will support our go-to-market (GTM) content strategy, highlighting our expertise and solutions to our target audience.

Key Responsibilities:

• Develop and write high-quality content, including but not limited to case studies, blogs, podcast scripts, whitepapers, and web pages, that aligns with our marketing goals.
• Work closely with the HOD to ensure that the content strategy that supports and extends marketing initiatives, both short- and long-term.
• Conduct thorough research on industry-related topics to develop original content and provide insightful interpretations of technology trends and solutions.
• Work closely with our IT experts to understand complex technical concepts and write them into a user-friendly tone.
• Optimize content for search engines and lead generation, and ensure brand consistency across all written materials.
• Analyze content performance metrics to inform future content creation strategies and enhance engagement.