AimFit is seeking a dynamic and creative Manager to lead the development and execution of content that can inspire, engage, and educate our female fitness audience. This role is pivotal in building brand awareness, driving lead generation, and fostering community engagement through high-quality, targeted content.
Key Responsibilities:
Content Strategy & Planning
- Conduct audience research to create tailored content that resonates with female fitness enthusiasts in Pakistan.
- Develop and execute a comprehensive content creation strategy aligned with AimFit’s brand values and business goals.
- Plan and manage a content calendar that includes blogs, social media posts, newsletters, videos, and more.
Content Creation & Management
- Oversee the creation of engaging, original content, including social media posts, fitness blogs, video scripts, and website copy.
- Collaborate with instructors & wider teams (studio branch teams and production) to produce high-quality visual and written content.
- Edit and proofread content to ensure accuracy, tone consistency, and alignment with the AimFit brand voice.
Social Media & Digital Presence
- Manage and grow AimFit’s social media presence across platforms such as Instagram, Facebook, YouTube, and TikTok.
- Develop innovative campaigns that drive engagement, awareness, and lead generation.
- Monitor performance metrics and optimize strategies to improve reach and impact.
SEO & Performance Monitoring
- Implement SEO best practices to ensure website content ranks for relevant search terms.
- Analyze campaign performance and generate reports on KPIs, including engagement, traffic, and conversion rates.
Collaboration & Coordination
- Work closely with the fitness instructors to highlight studio activities and success stories.
- Coordinate with the marketing team for cross-channel campaigns and brand initiatives.
- Build partnerships with influencers and other fitness-focused brands to amplify content reach.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
- Passion for fitness, health, and wellness (experience in the fitness industry is a plus).
- Less than 1 year of experience in content marketing, social media management, or digital marketing.
- Proven ability to create compelling and engaging content for various platforms.
- Strong understanding of SEO, social media analytics, and digital marketing tools.
- Exceptional writing, editing, and communication skills.
- Creativity, attention to detail, and the ability to handle multiple projects simultaneously.
Preferred Qualifications
- Proficiency in content creation tools such as Canva, CapCut, or similar platforms.
- Experience working with female-centric brands or communities.
- Familiarity with fitness trends and local preferences in Pakistan.