Content SEO Executive

Support the editorial and SEO teams by preparing a keyword matrix, reviewing and optimizing content, and applying SEO best practices. Play a key role in driving high-ranking, SEO-friendly content, and fostering collaboration between editorial and SEO functions.

KEY RESPONSIBILITIES:

• Collaborate closely with writers and editors to produce and optimize SEO-friendly content that meets strategic goals, with a focus on user intent and delivering content that aligns with audience needs.
• Conduct keyword research and analysis, not just for search rankings but to map keywords to user journeys and ensure that content serves different funnel stages (awareness, consideration, decision).
• Analyze demographics and user behavior to tailor SEO and content strategies for different audience segments, ensuring that content resonates with the intended target groups.
• Integrate consumer psychology principles into content optimization to improve user engagement and drive conversions.
• Use SEO tools like SEMrush, Moz, and Ahrefs to analyze content performance and refine strategies based on user experience metrics like bounce rate, time on page, and conversions.
• Provide insights and recommendations on personalized user experiences in content, helping shape the narrative and flow to guide users toward desired actions.
• Research competitor strategies and adapt internal SEO approaches, focusing on differentiating user experiences to meet specific user needs more effectively.
• Continuously evaluate content to ensure it aligns with changing user behaviors, market trends, and search intent while driving traffic and engagement.