Unilever is hiring for CMI Lead - Ice Cream!
Function: Marketing
Work Level: WL1
Reports to: METSA Ice Cream CMI Head
Location: Karachi, Pakistan
Terms & Conditions: Local Conditions Apply
ABOUT ICE-CREAM: Life Tastes better with Ice Cream
We spark moments of happiness for people and within the communities where we operate. As ice cream makers we are serious about happiness. With warm hearts, we create the coolest products, and we supply them to our consumers. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace.
JOB PURPOSE
This role is an exciting opportunity for someone who is naturally curious and seeks out opportunities for big thinking, disrupting the status quo, and tackling the ever-changing landscape of snacking, dessert & consumer packaged goods. We are seeking an energetic, results-driven ice-cream lover with leadership abilities and a passion for consumers and building brands to join the Extended Pakistan IC Leadership Team. The ideal candidate will have demonstrated business impact in both brand equity development and data & digital marketing. They should exhibit excellent interpersonal skills, strong analytical abilities with a proven track record of turning insights into action, organizational skills, creativity, and strong project management experience. Senior stakeholder influencing, and evidence of business transformation and growth results are a must. The individual is expected to exercise judgment in coordinating and implementing projects to completion under tight deadlines and to lead projects and influence others assertively.
In this dynamic, hyper-connected world, we know harnessing the power of data and technology transforms the way we drive innovation, connect with consumers, and surprise and delight them by meeting their everyday needs. To accelerate our journey at an exponential pace, we are looking for the best digital & brand crafting talent, with a passion for all things digital and the courage to break convention and be a change catalyst within our business.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE:
- Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth.
- Lead the charge on continuous tracking and monitoring of Market Performance metrics for Ice Cream brand and liaising with agencies responsible. Additionally, ensure the sharing of key insights with the relevant teams to help steer the course of day-to-day strategy on the brand
- Build strategic, sustainable business advantages for the Ice Cream business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.
- Build effective and collaborative relationships with varied Business Teams and associated functions working on Ice Cream Brands, including Marketing teams, R&D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research plays in the decision-making process.
- Translate business objectives into clear research briefs for the brand, and communicate actionable insights based on data-based findings and logic to enable informed decisions.
- Develop an understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages.
- Learn and employ a range of qualitative and quantitative research methodologies, choosing the methodology/source which is best suited to answering the business objectives for Ice Cream.
- Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.
- Collaborate closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
- Strategic Influence: Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to Ice Cream BU Leadership Team to guide corporate strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis.
- Managing relationships across other CMI teams, agency partners, CTI, cross functional teams.
- Ability to collaborate seamless & lead across agency partners and internal Unilever teams
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- Prior CMI experience (Market Research and brand experience is preferred)
- Proven ability to build strong partnerships with stakeholders, communicate effectively, and deliver on objectives.
- Experience in leading cross-functional projects and media/communication insight research.
- Strong analytical mindset, capability in managing multiple projects, and ability to prioritize workload. Quantitative Research Background is preferred.
- Experience working effectively with cross-functional teams, including sales, product development, finance, and creative agencies, to achieve shared goals.
- Ability to collaborate seamless & lead across agency partners and internal Unilever teams
Skills
- Analytically minded and numerically oriented.
- Good understanding of market research with an ability to think strategically – ability to design, develop and land research with impact.
- Strategic thinking and the ability to synthesize diverse data sources into actionable insights.
- Excellent communication and presentation skills. Socially adept to liaison effectively with cross functional teams and PK GM Country Head.
- Strong leadership potential and a team-oriented approach.
- Understanding of both online and offline media landscapes.
Leadership & Collaboration:
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
- You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
- Advocates for consumer needs and interprets data smartly to spot opportunities.
- Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
